{"id":1366,"date":"2024-10-02T04:19:18","date_gmt":"2024-10-01T19:19:18","guid":{"rendered":"https:\/\/www.sanctionlab.com\/?p=1366"},"modified":"2025-04-09T17:25:27","modified_gmt":"2025-04-09T08:25:27","slug":"%eb%af%b8-%ec%97%b0%eb%b0%a9%ea%b1%b0%eb%9e%98%ec%9c%84%ec%9b%90%ed%9a%8c-ai-%eb%b3%80%ed%98%b8%ec%82%ac-ai-%ec%9e%90%eb%8f%99-%ec%87%bc%ed%95%91%eb%aa%b0-%eb%93%b1-%ea%b3%bc%ec%9e%a5","status":"publish","type":"post","link":"https:\/\/www.sanctionlab.com\/?p=1366","title":{"rendered":"\ubbf8 \uc5f0\ubc29\uac70\ub798\uc704\uc6d0\ud68c ‘AI \ubcc0\ud638\uc0ac’ ‘AI \uc790\ub3d9 \uc1fc\ud551\ubab0’ \ub4f1 \uacfc\uc7a5 \uad11\uace0 \uc81c\uc7ac"},"content":{"rendered":"
\"\"
\ubbf8 \uc5f0\ubc29\uac70\ub798\uc704\uc6d0\ud68c(FTC) \/\uc54c\ud30c \ud3ec\ud1a0<\/figcaption><\/figure>\n

<\uac1c\uc694><\/strong>
\n\ubbf8\uad6d \uc5f0\ubc29\uac70\ub798\uc704\uc6d0\ud68c(FTC)<\/a>\uac00 ‘\uc778\uacf5\uc9c0\ub2a5(AI) \ubcc0\ud638\uc0ac’ \ub4f1\uc73c\ub85c \uacfc\ub300 \uad11\uace0\ub97c \ud55c AI \uad00\ub828 \uc5c5\uccb4 5\uacf3\uc744 \uace0\ubc1c\ud588\uc74c. \uc790\ub3d9\ud654\ub41c \ubc95\ub960 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud55c\ub2e4\uace0 \uac70\uc9d3 \uc8fc\uc7a5\uc744 \ud558\uac70\ub098, AI\ub97c \ud1b5\ud55c \uc790\ub3d9 \uc804\uc790\uc0c1\uac70\ub798\ub85c \uc218\ucc9c~\uc218\ub9cc \ub2ec\ub7ec\ub97c \uadf8\ub0e5 \ubc8c \uc218 \uc788\uac8c \ud574\uc900\ub2e4\uace0 \ud5c8\uc704 \uc8fc\uc7a5\uc744 \ud55c \ud610\uc758\uc784. \uc774\ubc88 \uc870\uc0ac\uc640 \uace0\ubc1c\uc740 ‘AI \uaddc\uc815 \uc900\uc218\uc791\uc804(Operation AI Comply)’\uc758 \uc77c\ud658\uc784. FTC\ub294 \uc774\ub7ec\ud55c AI \ub3c4\uad6c\uc758 \uc545\uc6a9\uc774 \ubd88\ubc95\uc784\uc744 \uac15\uc870\ud558\uba70 \uc18c\ube44\uc790\ub97c \uc18d\uc774\ub294 AI \uc0ac\uc6a9\uc740 \ubc95\uc801 \uc81c\uc7ac\ub97c \ubc1b\uc744 \uc218 \uc788\ub2e4\uace0 \uacbd\uace0\ud588\uc74c.<\/p>\n

<\uad6c\uccb4\uc801 \ub0b4\uc6a9><\/strong>
\nFTC\uc5d0 \ub530\ub974\uba74 ‘\uc138\uacc4 \ucd5c\ucd08\uc758 \ub85c\ubd07 \ubcc0\ud638\uc0ac’\ub77c\uace0 \uad11\uace0\ud558\uace0 AI \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud55c\ub2e4\uace0 \uc8fc\uc7a5\ud55c \ub450\ub0ab\ud398\uc774(DoNotPay)\ub294 \uc778\uac04 \ubcc0\ud638\uc0ac\uc758 \uc804\ubb38\uc131\uc744 \ub300\uccb4\ud560 \uc218 \uc788\ub294 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud55c\ub2e4\uace0 \uc8fc\uc7a5\ud588\uc9c0\ub9cc, \uc2e4\uc81c\ub85c\ub294 \uc774\ub97c \ucda9\uc871\uc2dc\ud0a4\uc9c0 \ubabb\ud588\uc74c. \uc608\ub97c\ub4e4\uc5b4 DoNotPay\ub294 \uace0\uac1d\ub4e4\uc774 \ubcc0\ud638\uc0ac \uc5c6\uc774 \ud3ed\ud589\uc5d0 \ub300\ud574 \uc18c\uc1a1\uc744 \uc81c\uae30\ud560 \uc218 \uc788\uc73c\uba70, \ubc95\uc801 \ubb38\uc11c\ub97c \uc989\uc2dc \uc0dd\uc131\ud560 \uc218 \uc788\ub2e4\uace0 \uc8fc\uc7a5\ud588\uc73c\ub098 \uc2e4\uc81c\ub85c\ub294 \ubd88\uac00\ub2a5\ud588\uc74c.<\/p>\n

DoNotPay\ub294 \ub610 \uc18c\ube44\uc790\uc758 \uc774\uba54\uc77c \uc8fc\uc18c\ub9cc\uc73c\ub85c \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4 \uc6f9\uc0ac\uc774\ud2b8\ub97c \uc810\uac80\ud574 \uc218\ubc31 \uac1c\uc758 \uc5f0\ubc29 \ubc0f \uc8fc\ubc95 \uc704\ubc18\uc744 \uac10\uc9c0\ud560 \uc218 \uc788\ub294 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud588\ub2e4\uace0\ub3c4 \uc8fc\uc7a5\ud588\uc74c. \uadf8\ub7ec\ub098 \uc774\ub294 \ud6a8\uacfc\uc801\uc774\uc9c0 \uc54a\uc740 \uc11c\ube44\uc2a4\ub85c \ubc1d\ud600\uc84c\uc74c.<\/p>\n

DoNotPay\ub294 FTC\uc640\uc758 \ud569\uc758\ub97c \ud1b5\ud574 193,000\ub2ec\ub7ec\ub97c \uc9c0\ubd88\ud558\uace0, 2021\ub144\uc5d0\uc11c 2023\ub144 \uc0ac\uc774 \uc11c\ube44\uc2a4\uc5d0 \uac00\uc785\ud55c \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \uc11c\ube44\uc2a4\uc758 \ubc95\ub960 \uad00\ub828 \uae30\ub2a5\uc758 \ud55c\uacc4\ub97c \uacbd\uace0\ud558\ub294 \ud1b5\uc9c0\ub97c \uc81c\uacf5\ud558\uae30\ub85c \ud588\uc74c.<\/p>\n

\ub610 \ub2e4\ub978 \uae30\uc5c5\uc778 \uc804\uc790\uc0c1\uac70\ub798 \uad00\ub828 \uae30\uc5c5 \uc5b4\uc13c\ub4dc\uc774\ucef4(Ascend Ecom)\uc758 \uacbd\uc6b0, \uc790\uc0ac\uc758 AI \uae30\ubc18 \ub3c4\uad6c\ub97c \uc0ac\uc6a9\ud558\uba74 \uc628\ub77c\uc778 \ub9e4\uc7a5 \uac1c\uc810\uc744 \ud1b5\ud574 \ud55c \ub2ec\uc5d0 \uc218\ucc9c \ub2ec\ub7ec\uc758 \uc18c\ub4dd\uc744 \ube60\ub974\uac8c \ubc8c \uc218 \uc788\ub2e4\uace0 \ud64d\ubcf4\ud588\uc74c. \uc5b4\uc13c\ub4dc\ub294 \uace0\uac1d\ub4e4\uc5d0\uac8c 2\ub144\ucc28\uae4c\uc9c0 \ub9e4\ub2ec 5\uc790\ub9ac\uc758 \uc218\uc775\uc744 \ucc3d\ucd9c\ud558\ub294 \ub9e4\uc7a5\uc744 \ub9cc\ub4e4\uc5b4\uc8fc\uaca0\ub2e4\uace0 \ud588\uc9c0\ub9cc \uc774 \ub610\ud55c \uc774\ub8e8\uc5b4\uc9c0\uc9c0 \uc54a\uc558\uc74c. FTC\ub294 \uc5b4\uc13c\ub4dc\uc774\ucef4\uc774 \uace0\uac1d\ub4e4\uc5d0\uac8c \ucd5c\uc18c 2500\ub9cc \ub2ec\ub7ec\uc758 \uc0ac\uae30 \ud589\uc704\ub97c \uc800\uc9c8\ub800\ub2e4\uace0 \uc8fc\uc7a5\ud588\uc74c.<\/p>\n

\uc774\ucee4\uba38\uc2a4\uc5e0\ud30c\uc774\uc5b4\ube4c\ub354(Ecommerce Empire Builders)\uc758 \uacbd\uc6b0 \uace0\uac1d\ub4e4\uc774 2000\ub2ec\ub7ec \uc0c1\ub2f9\uc758 \uad50\uc721 \ud504\ub85c\uadf8\ub7a8\uc5d0 \ucc38\uc5ec\ud558\uac70\ub098, \uc218\ub9cc \ub2ec\ub7ec\uac00 \ub4dc\ub294 \uc628\ub77c\uc778 \ub9e4\uc7a5\uc744 \uad6c\ub9e4\ud558\uba74 AI \uae30\ubc18\uc73c\ub85c ‘\uc804\uc790\uc0c1\uac70\ub798 \uc81c\uad6d’\uc744 \uac74\uc124\ud560 \uc218 \uc788\ub2e4\uace0 \uad11\uace0\ud588\uc74c. \uc774 \ud68c\uc0ac\ub294 \uc774\ub97c \ud1b5\ud574 \uc6d4 1\ub9cc\ub2ec\ub7ec\ub97c \ubc8c \uc218 \uc788\ub2e4\uace0 \uc8fc\uc7a5\ud588\uc74c.<\/p>\n

\ud328\uc2dc\ube0c\uc2a4\ucf00\uc77c\ub9c1(Passive Scaling)\uc774\ub780 \uc5c5\uccb4\ub3c4 AI \uae30\ubc18 \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub97c \ud65c\uc6a9\ud55c \uc628\ub77c\uc778 \uc2a4\ud1a0\uc5b4\ub97c \ud1b5\ud574 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \ubcf4\uc7a5\ub41c \uc218\uc775\uc744 \uc57d\uc18d\ud588\ub2e4\uace0 \uc8fc\uc7a5\ud588\uc9c0\ub9cc \uc0ac\uc2e4\uc774 \uc544\ub2c8\uc5c8\uc74c. \uc18c\ube44\uc790\ub4e4\uc740 \uc218\ub9cc \ub2ec\ub7ec\ub97c \ud22c\uc790\ud588\uc9c0\ub9cc \ub300\ubd80\ubd84 \uc190\uc2e4\uc744 \ubcf8 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc74c.\u00a0AI \ub9ac\ubdf0 \uc5c5\uccb4 Rytr\ub294 \uc218\ubc31\uc5d0\uc11c \uc218\ub9cc\uac1c\uc758 \uac00\uc9dc \ub9ac\ubdf0\ub97c \uc0dd\uc131\ud574 \uc628\ub77c\uc778\uc5d0 \uac8c\uc2dc\ud55c \ud610\uc758\uc784.<\/p>\n

<\uc2dc\uc0ac\uc810><\/strong>
\n\uc774 \uc0ac\uac74\uc740 \uc778\uacf5\uc9c0\ub2a5(AI)\uc758 \uc0c1\uc5c5\uc801 \ud65c\uc6a9\uc5d0\uc11c \ubc1c\uc0dd\ud560 \uc218 \uc788\ub294 \ubc95\uc801, \uc724\ub9ac\uc801 \ubb38\uc81c\ub97c \ud658\uae30\uc2dc\ud0b4. \ud2b9\ud788, AI \ub3c4\uad6c\ub97c \ud1b5\ud574 \uc18c\ube44\uc790\ub97c \uae30\ub9cc\ud558\uac70\ub098 \uc624\ub3c4\ud558\ub294 \ud589\uc704\ub294 \ub2e8\uc21c\ud55c \uc0c1\uc5c5\uc801 \uae30\ubc95\uc774 \uc544\ub2c8\ub77c \ubc95\uc801 \ucc98\ubc8c\uc744 \ucd08\ub798\ud560 \uc218 \uc788\ub294 \uc0ac\uc548\uc784\uc744 \uba85\ud655\ud788 \ubcf4\uc5ec\uc90c. AI\uc758 \uc0ac\uc6a9\uc774 \ud655\uc0b0\ub428\uc5d0 \ub530\ub77c \uae30\uc5c5\ub4e4\uc740 \ud22c\uba85\ud558\uace0 \uc724\ub9ac\uc801\uc778 AI \uc0ac\uc6a9\uc744 \uc704\ud55c \uba85\ud655\ud55c \uae30\uc900\uacfc \uaddc\uc81c\ub97c \uc900\uc218\ud574\uc57c \ud560 \ud544\uc694\uc131\uc774 \ucee4\uc9c0\uace0 \uc788\uc74c. \ub610\ud55c, \uc774\ubc88 \uc0ac\ub840\ub294 AI \uae30\uc220\uc774 \uc810\uc810 \ub354 \uace0\ub3c4\ud654\ub418\uba74\uc11c \uaddc\uc81c \ub2f9\uad6d\uc774 \uae30\uc220\uc801 \uc9c4\ubcf4\uc640 \ud568\uaed8 \uadf8 \uc801\uc6a9 \ubc94\uc704\ub97c \uc5b4\ub5bb\uac8c \ud655\uc7a5\ud560\uc9c0\uc5d0 \ub300\ud55c \uace0\ubbfc\uc744 \ubc18\uc601\ud558\uace0 \uc788\uc74c. \uae30\uc5c5\ub4e4\uc740 AI \uae30\uc220\uc758 \uac1c\ubc1c\uacfc \uc0c1\uc6a9\ud654\uc5d0 \uc788\uc5b4 \ubc95\uc801 \ucc45\uc784\uc744 \uba85\ud655\ud788 \uc778\uc2dd\ud558\uace0, \uc7a0\uc7ac\uc801\uc778 \ubc95\uc801 \ub9ac\uc2a4\ud06c\ub97c \ucd5c\uc18c\ud654\ud558\ub294 \ubc29\ud5a5\uc73c\ub85c \uc0ac\uc5c5 \uc804\ub7b5\uc744 \uc218\ub9bd\ud560 \ud544\uc694\uac00 \uc788\uc74c.<\/p>\n","protected":false},"excerpt":{"rendered":"

<\uac1c\uc694> \ubbf8\uad6d \uc5f0\ubc29\uac70\ub798\uc704\uc6d0\ud68c(FTC)\uac00 ‘\uc778\uacf5\uc9c0\ub2a5(AI) \ubcc0\ud638\uc0ac’ \ub4f1\uc73c\ub85c \uacfc\ub300 \uad11\uace0\ub97c \ud55c AI \uad00\ub828 \uc5c5\uccb4 5\uacf3\uc744 \uace0\ubc1c\ud588\uc74c. \uc790\ub3d9\ud654\ub41c \ubc95\ub960 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud55c\ub2e4\uace0 \uac70\uc9d3 \uc8fc\uc7a5\uc744 \ud558\uac70\ub098, AI\ub97c \ud1b5\ud55c \uc790\ub3d9 \uc804\uc790\uc0c1\uac70\ub798\ub85c \uc218\ucc9c~\uc218\ub9cc \ub2ec\ub7ec\ub97c \uadf8\ub0e5 \ubc8c \uc218 \uc788\uac8c \ud574\uc900\ub2e4\uace0 \ud5c8\uc704 \uc8fc\uc7a5\uc744 \ud55c \ud610\uc758\uc784. \uc774\ubc88 \uc870\uc0ac\uc640 \uace0\ubc1c\uc740 ‘AI \uaddc\uc815 \uc900\uc218\uc791\uc804(Operation AI Comply)’\uc758 \uc77c\ud658\uc784. FTC\ub294 \uc774\ub7ec\ud55c AI \ub3c4\uad6c\uc758 \uc545\uc6a9\uc774 \ubd88\ubc95\uc784\uc744 \uac15\uc870\ud558\uba70 \uc18c\ube44\uc790\ub97c \uc18d\uc774\ub294 AI […]<\/p>\n","protected":false},"author":2,"featured_media":857,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[607,612,8],"tags":[100,279,566,185,58],"class_list":{"0":"post-1366","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ai-coin","8":"category-usa","9":"category-compliance","10":"tag-ai","11":"tag-ftc","12":"tag-566","13":"tag-185","14":"tag-58"},"yoast_head":"\n\ubbf8 \uc5f0\ubc29\uac70\ub798\uc704\uc6d0\ud68c 'AI \ubcc0\ud638\uc0ac' 'AI \uc790\ub3d9 \uc1fc\ud551\ubab0' \ub4f1 \uacfc\uc7a5 \uad11\uace0 \uc81c\uc7ac SanctionLab<\/title>\n<meta name=\"description\" content=\"\ubbf8\uad6d \uc5f0\ubc29\uac70\ub798\uc704\uc6d0\ud68c(FTC)\uac00 '\uc778\uacf5\uc9c0\ub2a5(AI) \ubcc0\ud638\uc0ac' \ub4f1\uc73c\ub85c \uacfc\ub300 \uad11\uace0\ub97c \ud55c AI \uad00\ub828 \uc5c5\uccb4 5\uacf3\uc744 \uace0\ubc1c\ud588\uc74c. \uc790\ub3d9\ud654\ub41c \ubc95\ub960 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud55c\ub2e4\uace0 \uac70\uc9d3 \uc8fc\uc7a5\uc744 \ud558\uac70\ub098, AI\ub97c \ud1b5\ud55c \uc790\ub3d9\uc804\uc790\uc0c1\uac70\ub798\ub85c \ub3c8\uc744 \uadf8\ub0e5 \ubc8c \uc218 \uc788\uac8c \ud574\uc900\ub2e4\uace0 \ud5c8\uc704 \uc8fc\uc7a5\uc744 \ud55c \ud610\uc758\uc784.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctionlab.com\/?p=1366\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ubbf8 \uc5f0\ubc29\uac70\ub798\uc704\uc6d0\ud68c 'AI \ubcc0\ud638\uc0ac' 'AI \uc790\ub3d9 \uc1fc\ud551\ubab0' \ub4f1 \uacfc\uc7a5 \uad11\uace0 \uc81c\uc7ac 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