{"id":21133,"date":"2025-04-03T06:15:38","date_gmt":"2025-04-02T21:15:38","guid":{"rendered":"https:\/\/www.sanctionlab.com\/?p=21133"},"modified":"2025-04-10T07:23:00","modified_gmt":"2025-04-09T22:23:00","slug":"%ec%9c%8c%eb%a6%ac%ec%97%84%ec%8a%a4-%ec%86%8c%eb%85%b8%eb%a7%88-%ea%b4%80%ec%84%b8-%ec%a0%84%ec%9f%81%ec%9d%b4-%ea%b8%b0%ed%9a%8c-%ea%b3%b5%ea%b8%89%eb%a7%9d-%ec%9e%ac%ed%8e%b8%ec%97%90-%eb%a7%88","status":"publish","type":"post","link":"https:\/\/www.sanctionlab.com\/?p=21133","title":{"rendered":"\uc70c\ub9ac\uc5c4\uc2a4-\uc18c\ub178\ub9c8 “\uad00\uc138 \uc804\uc7c1\uc774 \uae30\ud68c…\uacf5\uae09\ub9dd \uc7ac\ud3b8\uc5d0 \ub9c8\uc9c4\ub3c4 \uac1c\uc120”"},"content":{"rendered":"

\ubbf8\uad6d\uc758 \ud504\ub9ac\ubbf8\uc5c4 \ud648\ub9ac\ube59 \ube0c\ub79c\ub4dc\uc778 \uc70c\ub9ac\uc5c4\uc2a4-\uc18c\ub178\ub9c8(Williams-Sonoma)\uac00 \ucd5c\uadfc \uad00\uc138 \uc778\uc0c1 \uad6d\uba74\uc744 \uc624\ud788\ub824 \uc218\uc775\uc131 \uac1c\uc120\uc758 \uae30\ud68c\ub85c \ud65c\uc6a9\ud558\uace0 \uc788\uc74c.<\/p>\n

\uc9c0\ub09c 3\uc6d4 19\uc77c(\ud604\uc9c0\uc2dc\uac01) \uc9c4\ud589\ub41c \uc2e4\uc801 \ubc1c\ud45c(earnings call<\/a>)\uc5d0\uc11c \ub85c\ub77c \uc568\ubc84(Laura Alber) \ub300\ud45c\uc774\uc0ac \uacb8 CEO\ub294 \uc790\uc0ac\uac00 \uc790\uccb4 \ub514\uc790\uc778 \uc81c\ud488\uc758 \ube44\uc911\uc774 \ub192\uace0, \uacf5\uae09\ub9dd \uc6b4\uc601 \uc5ed\ub7c9 \ubc0f \ub3c5\uc810 \uc81c\ud488 \uad6c\uc131\ub825\uc744 \uac16\ucd94\uace0 \uc788\uae30\uc5d0, \uad00\uc138\ub85c \uc778\ud55c \uc2dc\uc7a5 \uad50\ub780 \uc0c1\ud669\uc5d0\uc11c\ub3c4 \uacbd\uc7c1\uc0ac \ub300\ube44 \uc6b0\uc704\ub97c \ud655\ubcf4\ud558\uace0 \uc788\ub2e4\uace0 \uac15\uc870\ud568.<\/p>\n

\uc568\ubc84\ub294 “\uc6b0\ub9ac\ub294 \uacbd\uc7c1\uc0ac\ub4e4\uacfc \uac00\uaca9 \uc804\uc7c1\uc5d0 \uc5bd\ub9e4\uc774\uc9c0 \uc54a\ub294\ub2e4”\uace0 \uc5b8\uae09\ud558\uba74\uc11c \ud574\uc678 \uacf5\uae09\uc5c5\uccb4\uc640\uc758 \uc7a5\uae30\uc801 \uc2e0\ub8b0 \uad00\uacc4,\u00a0 \ud604\uc9c0\uc5d0 \uae30\ubc18\ud55c \uc790\uccb4 \uc18c\uc2f1 \uc870\uc9c1\uc774 \uc790\uc0ac\uc758 \ud575\uc2ec \uacbd\uc7c1\ub825\uc774\ub77c\uace0 \uc124\uba85\ud568. \uc774\ub294 \uc77c\ubc18\uc801\uc778 \uc720\ud1b5\uc5c5\uccb4\ub4e4\uc774 \ubcf4\uc720\ud558\uc9c0 \ubabb\ud55c \uad6c\uc870\uc784.<\/p>\n

\"\"
\uc70c\ub9ac\uc5c4\uc2a4-\uc18c\ub178\ub9c8 \uc81c\ud488\/Flickr<\/figcaption><\/figure>\n

\uacf5\uae09\ub9dd \uc7ac\ud3b8: ‘\uc911\uad6d \ud0c8\ud53c’\ub97c \ub118\uc5b4 ‘\ud0c8\uad00\uc138 \uc9c0\uc5ed\ud654’\ub85c<\/strong><\/h4>\n

\uc568\ubc84\uc5d0 \ub530\ub974\uba74, \uc70c\ub9ac\uc5c4\uc2a4-\uc18c\ub178\ub9c8\ub294 \uc218\ub144 \uc804\ubd80\ud130 \uad00\uc138 \ub9ac\uc2a4\ud06c\ub97c \uc644\ud654\ud558\uace0\uc790 \uc911\uad6d \uc911\uc2ec\uc758 \uc18c\uc2f1 \uad6c\uc870\ub97c \uccb4\uacc4\uc801\uc73c\ub85c \ubd84\uc0b0\ud574\uc654\uc74c. \ud604\uc7ac\ub294 \ub354 \uc800\ub834\ud558\uace0, \uad00\uc138 \uc801\uc6a9\uc744 \ubc1b\uc9c0 \uc54a\ub294 \ub3d9\uc2dc\uc5d0, \uc0ac\uc5c5 \ud658\uacbd\uc774 \uc6b0\ud638\uc801\uc778 \uad6d\uac00\ub4e4\ub85c \uc0dd\uc0b0\uc744 \uc774\uc804 \uc911\uc784.<\/p>\n

\uc70c\ub9ac\uc5c4\uc2a4-\uc18c\ub178\ub9c8\ub294 2020\ub144\uc5d0\ub294 \uc911\uad6d \ub0b4 \uc0dd\uc0b0 \ube44\uc911\uc744 50% \uac10\ucd95\ud558\uaca0\ub2e4\uace0 \uacf5\ud45c\ud588\uace0, \uc774\ud6c4 \uc0dd\uc0b0\uc9c0 \ub2e4\ubcc0\ud654\uac00 \uac00\uc18d\ud654\ub41c \uac83\uc73c\ub85c \uc54c\ub824\uc838\uc788\uc74c.<\/p>\n

\ud604\uc7ac \uad00\uc138 \ud68c\ud53c \ubc0f \ube44\uc6a9 \uc808\uac10\uc744 \uc704\ud55c \uc9c0\uc5ed\uc740 \uacf5\uac1c\ub418\uc9c0 \uc54a\uc558\uc9c0\ub9cc \ub3d9\ub0a8\uc544\uc2dc\uc544, \ub0a8\uc544\uc2dc\uc544, \uba55\uc2dc\ucf54 \ub4f1\uc73c\ub85c \ucd94\uc815\ub428.<\/p>\n

<\/h4>\n

6\ub2e8\uacc4 \uad00\uc138 \ub300\uc751 \uc804\ub7b5 \ubc1c\ud45c<\/strong><\/h4>\n

\uc81c\ud504 \ud558\uc704(Jeff Howie) CFO\ub294 \uc774\ubc88 \uc2e4\uc801 \ubc1c\ud45c\uc5d0\uc11c \uad00\uc138 \ub300\uc751\uc744 \uc704\ud55c 6\uac00\uc9c0 \uc804\ub7b5\uc801 \uc2e4\ud589\uacc4\ud68d\uc744 \uc81c\uc2dc\ud588\ub294\ub370, \uc774\ub294 2024\ub144 11\uc6d4\uc5d0 \uc81c\uc2dc\ub41c \uc804\ub7b5\uc548\uc744 \uae30\ubc18\uc73c\ub85c \uad6c\uccb4\ud654\ub41c \uac83\uc784.<\/p>\n

\uc804\ub7b5\uc548\uc758 \ubc30\uacbd\uc5d0\ub294 \ud2b8\ub7fc\ud504 \ud589\uc815\ubd80\uc758 \ub300\uaddc\ubaa8 \uad00\uc138 \uc7ac\ub3c4\uc785 \ubc0f \ud655\ub300 \uc608\uace0\uac00 \uc788\uc5c8\uace0, \uae30\uc5c5 \uc785\uc7a5\uc5d0\uc11c\ub294 \uc120\uc81c\uc801\uc778 \ub300\uc751\uc774 \uc694\uad6c\ub418\ub294 \uc0c1\ud669\uc784.<\/p>\n

\uc8fc\uc694 \ub300\uc751 \ubc29\ud5a5\uc740 \ub2e4\uc74c\uacfc \uac19\uc74c:<\/p>\n

    \n
  • \uacf5\uae09\uc5c5\uccb4\uc640\uc758 \ud611\uc0c1\uc744 \ud1b5\ud574 \uc6d0\uac00 \uc778\ud558 \ucd94\uc9c4<\/li>\n
  • \uc911\uad6d \uc678 \uad6d\uac00\ub85c\uc758 \uc18c\uc2f1 \ub2e4\ubcc0\ud654 \ubc0f \uc774\uc804 \uac00\uc18d\ud654<\/li>\n
  • \uacf5\uae09\ub9dd \uc804\ubc18\uc758 \ud6a8\uc728\uc131 \uc7ac\uc815\ube44 \u2013 \uc81c\uc870, \ucc3d\uace0, \ubb3c\ub958 \ud3ec\ud568<\/li>\n
  • \ubbf8\uad6d \ub0b4 \uc0dd\uc0b0 \ube44\uc911 \ud655\ub300\ub97c \ud1b5\ud55c \uad6d\ub0b4 \uc81c\uc870\uae30\ubc18 \ud65c\uc6a9 \uac15\ud654<\/li>\n
  • \u2018Made in USA\u2019 \ube0c\ub79c\ub4dc \uc81c\ud488\uad70 \ud655\ub300 \ubc0f \ud64d\ubcf4 \uac15\ud654<\/li>\n
  • \uad00\uc138 \uc0c1\uc2b9\uc5d0\ub3c4 \uac00\uaca9\uacbd\uc7c1\ub825 \uc720\uc9c0\ub97c \uc704\ud55c \ub9c8\uc9c4 \uad6c\uc870 \ucd5c\uc801\ud654<\/li>\n<\/ul>\n

    <\/h4>\n

    \ubbf8\uad6d \ub0b4 \uc0dd\uc0b0 \ud655\ub300\uc640 \u2018Made in USA\u2019 \uc804\ub7b5<\/strong><\/h4>\n

    \uc70c\ub9ac\uc5c4\uc2a4-\uc18c\ub178\ub9c8\ub294 \uc774\ubbf8 \uc790\uc0ac \uc804\uccb4 \uc81c\ud488 \uc911 \uc57d 18%\ub97c \ubbf8\uad6d \ub0b4\uc5d0\uc11c \uc870\ub2ec\ud558\uace0 \uc788\uc74c.\u00a0\uc774\ub294 \ub2e8\uc21c\ud55c \uad6d\uc0b0\ud654\uac00 \uc544\ub2c8\ub77c \uad00\uc138 \ud68c\ud53c\uc640 \uacf5\uae09\ub9dd \ud1b5\uc81c\ub97c \ub3d9\uc2dc\uc5d0 \ub2ec\uc131\ud558\ub824\ub294 \uc804\ub7b5\uc784.\u00a0\ud558\uc704\ub294 \ubbf8\uad6d \ub0b4 \uc0dd\uc0b0 \ud655\ub300\ub85c \uc778\ud574 \ub2e4\uc74c\uacfc \uac19\uc740 \ubd80\uac00\uc801 \uc774\uc775\uc774 \ucc3d\ucd9c\ub420 \uac83\uc73c\ub85c \ubcf4\uace0 \uc788\uc74c:<\/p>\n

      \n
    • ‘Made in USA’ \uc81c\ud488\uad70\uc5d0 \ub300\ud55c \uc18c\ube44\uc790 \uc120\ud638 \uc0c1\uc2b9<\/li>\n
    • \uad00\uc138 \ud68c\ud53c\uc5d0 \ub530\ub978 \ub9c8\uc9c4 \ud655\ubcf4<\/li>\n
    • \ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0 \uc81c\uace0 \ubc0f \uc0ac\ud68c\ucc45\uc784 \uad00\uc810\uc5d0\uc11c\uc758 \uae0d\uc815 \ud6a8\uacfc<\/li>\n<\/ul>\n

      \uc70c\ub9ac\uc5c4\uc2a4-\uc18c\ub178\ub9c8\ub294 2020\ub144 \ubbf8 \uc5f0\ubc29\uac70\ub798\uc704\uc6d0\ud68c(FTC)\ub85c\ubd80\ud130 \u2018\uc6d0\uc0b0\uc9c0 \ud45c\uc2dc \ubd80\uc815\ud655\uc131\u2019 \uad00\ub828 \uc870\uc0ac\ub97c \ubc1b\uace0 320\ub9cc \ub2ec\ub7ec\uc758 \ubc8c\uae08\uc744 \ubd80\uacfc\ubc1b\uc740 \uc801\uc774 \uc788\uc73c\ub098, \ud604\uc7ac\ub294 \uae30\uc900\uc744 \ucda9\uc871\ud558\uace0 \uc788\ub294 \uac83\uc73c\ub85c \ubcf4\uc784.<\/p>\n

      \uc568\ubc84 CEO\ub294 “\uad00\uc138 \uad6d\uba74\uc5d0\uc11c \uad6d\ub0b4 \uc0dd\uc0b0 \uc81c\ud488\uad70\uc740 \ub9c8\uc9c4 \uad00\uc810\uc5d0\uc11c \ud6e8\uc52c \ub354 \ub9e4\ub825\uc801\uc778 \uc0c1\ud488\uc774 \ub418\uc5c8\uace0, \uacbd\uc7c1\uc0ac \uc785\uc7a5\uc5d0\uc11c\ub294 \uac00\uaca9 \uce21\uba74\uc5d0\uc11c \uc6b0\ub9ac\uc640 \uacbd\uc7c1\ud558\uae30\uac00 \ub9e4\uc6b0 \uc5b4\ub824\uc6cc\uc84c\ub2e4”\uace0 \ud3c9\uac00\ud568.\u00a0\uc774\uc640 \ud568\uaed8, \uc790\ud68c\uc0ac\ub97c \ud1b5\ud574 \uc18c\ud30c, \uc758\uc790 \ub4f1 \uace0\uae09 \uac00\uad6c\ub958\ub97c \uc911\uc2ec\uc73c\ub85c \uad6d\ub0b4 \uc0dd\uc0b0\uc744 \ud655\ub300\ud558\uace0 \uc788\uc74c.<\/p>\n

      \uacf5\uae09\ub9dd \uc131\uacfc: \ud6a8\uc728\ud654\uc640 \ube44\uc6a9 \uc808\uac10<\/strong><\/h4>\n

      \ud68c\uc0ac\ub294 2024\ub144 4\ubd84\uae30 \ub3d9\uc548 \uacf5\uae09\ub9dd \uc6b4\uc601 \ud6a8\uc728\uc131 \ud5a5\uc0c1\uc744 \ud1b5\ud574 10bp(0.10%)\uc758 \ube44\uc6a9 \uc808\uac10\uc744 \ub2ec\uc131\ud588\ub2e4\uace0 \ubc1d\ud614\uc74c. \uc774\ub294 \ub2e8\uc21c\ud55c \uc6b4\uc1a1\ube44 \uc808\uac10\uc774 \uc544\ub2c8\ub77c \uc81c\uc870, \ucc3d\uace0 \uc6b4\uc601, \ubc30\uc1a1 \uc804\ubc18\uc758 \uc6b4\uc601 \ud504\ub85c\uc138\uc2a4 \uac1c\uc120\uc5d0 \uae30\ubc18\ud568.<\/p>\n

      \ub610\ud55c \ub2e4\uc74c\uacfc \uac19\uc740 \ud575\uc2ec \uc9c0\ud45c\ub4e4\uc774 \uc9c0\uc18d\uc801\uc73c\ub85c \uac1c\uc120\ub418\uace0 \uc788\uc74c:<\/p>\n

        \n
      • \ubc18\ud488\ub960 \uac10\uc18c<\/li>\n
      • \uc9c0\uc5ed \uc678(Out-of-market) \ubc30\uc1a1 \uac74\uc218 \ucd95\uc18c: \ubb3c\ub958 \uac70\uc810 \uc7ac\ubc30\uce58, \uc81c\ud488 \ubd84\ub958 \uc790\ub3d9\ud654, \ud310\ub9e4 \uc9c0\uc5ed\ubcc4 \uc7ac\uace0 \uc801\uc2dc \ubc30\ubd84 \ub4f1\uc744 \ud1b5\ud574 \uc7a5\uac70\ub9ac \ubc30\uc1a1\uc744 \uc904\uc5ec \uc6b4\uc1a1\ube44\ub97c \uc808\uac10.<\/li>\n
      • 1\uac74 \uc8fc\ubb38\uc5d0 \ub300\ud55c \ub2e4\uc911 \ubc30\uc1a1(Multiple shipments) \ube44\uc728 \uac10\uc18c: \ubb36\uc74c \ubc30\uc1a1\uc758 \ube44\uc728\uc744 \ub298\uc5ec \ucd1d\ubc30\uc1a1\uac74\uc218 \uac10\uc18c + \ub2e8\uac00 \uc808\uac10 \ud6a8\uacfc.<\/li>\n<\/ul>\n

        \uc804\ub9dd \ubc0f \uc2dc\uc0ac\uc810<\/b><\/h4>\n

        \uc70c\ub9ac\uc5c4\uc2a4-\uc18c\ub178\ub9c8\ub294 \uc790\uccb4 \ub514\uc790\uc778, \ub3c5\uc810 \uc81c\ud488 \uad6c\uc131, \ud604\uc9c0 \uc18c\uc2f1 \uc870\uc9c1\uc774\ub77c\ub294 \ub0b4\uc7ac\uc801 \uacbd\uc7c1\ub825\uc5d0 \ub354\ud574, \uacf5\uae09\ub9dd \uad6c\uc870 \uc804\ud658\uacfc \ubbf8\uad6d \ub0b4 \uc81c\uc870 \ud655\ub300\ub97c \ud1b5\ud574 \uad00\uc138 \ucda9\uaca9\uc744 \uc624\ud788\ub824 \uacbd\uc7c1\ub825\uc73c\ub85c \uc804\ud658\ud558\uace0 \uc788\uc74c.<\/p>\n

        \uc774\ub294 \uc911\uad6d \uc911\uc2ec\uc758 \uae00\ub85c\ubc8c \uc18c\uc2f1\uc5d0 \uc758\uc874\ud558\ub294 \uc5ec\ud0c0 \uc720\ud1b5 \ub300\uae30\uc5c5\ub4e4\uacfc\ub294 \ucc28\ubcc4\ud654\ub41c \uc804\ub7b5\uc73c\ub85c, \ud5a5\ud6c4 \ub2e4\ub978 \uc18c\ub9e4\uae30\uc5c5\ub4e4\uc774 \ucc38\uace0\ud560 \uc218 \uc788\ub294 \uad00\uc138 \ud68c\ud53c\ud615 \uacf5\uae09\ub9dd \ub9ac\ub514\uc790\uc778 \uc0ac\ub840\ub85c \uc8fc\ubaa9\ubc1b\uc744 \uac00\ub2a5\uc131\uc774 \uc788\uc74c.<\/p>\n

         <\/p>\n","protected":false},"excerpt":{"rendered":"

        \ubbf8\uad6d\uc758 \ud504\ub9ac\ubbf8\uc5c4 \ud648\ub9ac\ube59 \ube0c\ub79c\ub4dc\uc778 \uc70c\ub9ac\uc5c4\uc2a4-\uc18c\ub178\ub9c8(Williams-Sonoma)\uac00 \ucd5c\uadfc \uad00\uc138 \uc778\uc0c1 \uad6d\uba74\uc744 \uc624\ud788\ub824 \uc218\uc775\uc131 \uac1c\uc120\uc758 \uae30\ud68c\ub85c \ud65c\uc6a9\ud558\uace0 \uc788\uc74c. \uc9c0\ub09c 3\uc6d4 19\uc77c(\ud604\uc9c0\uc2dc\uac01) \uc9c4\ud589\ub41c \uc2e4\uc801 \ubc1c\ud45c(earnings call)\uc5d0\uc11c \ub85c\ub77c \uc568\ubc84(Laura Alber) \ub300\ud45c\uc774\uc0ac \uacb8 CEO\ub294 \uc790\uc0ac\uac00 \uc790\uccb4 \ub514\uc790\uc778 \uc81c\ud488\uc758 \ube44\uc911\uc774 \ub192\uace0, \uacf5\uae09\ub9dd \uc6b4\uc601 \uc5ed\ub7c9 \ubc0f \ub3c5\uc810 \uc81c\ud488 \uad6c\uc131\ub825\uc744 \uac16\ucd94\uace0 \uc788\uae30\uc5d0, \uad00\uc138\ub85c \uc778\ud55c \uc2dc\uc7a5 \uad50\ub780 \uc0c1\ud669\uc5d0\uc11c\ub3c4 \uacbd\uc7c1\uc0ac \ub300\ube44 \uc6b0\uc704\ub97c \ud655\ubcf4\ud558\uace0 \uc788\ub2e4\uace0 \uac15\uc870\ud568. 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