{"id":21760,"date":"2025-04-03T10:27:02","date_gmt":"2025-04-03T01:27:02","guid":{"rendered":"https:\/\/www.sanctionlab.com\/?p=21760"},"modified":"2025-04-04T09:43:35","modified_gmt":"2025-04-04T00:43:35","slug":"%ec%82%bc%ec%84%b1%c2%b7lg-tv%c2%b7%ea%b0%80%ec%a0%84-%ec%83%9d%ec%82%b0%ea%b1%b0%ec%a0%90-%eb%af%b8%ea%b5%ad%ed%96%89-%ed%94%bc%ed%95%98%ea%b8%b0-%ec%96%b4%eb%a0%b5%eb%8b%a4","status":"publish","type":"post","link":"https:\/\/www.sanctionlab.com\/?p=21760","title":{"rendered":"\uc0bc\uc131\u00b7LG, TV\u00b7\uac00\uc804 \uc0dd\uc0b0\uac70\uc810 ‘\ubbf8\uad6d\ud589’ \ud53c\ud558\uae30 \uc5b4\ub835\ub2e4"},"content":{"rendered":"

|\ud55c\uad6d\u00b7\ubca0\ud2b8\ub0a8\u00b7\uc778\ub3c4 \ub4f1 \uacf5\uc7a5 \uc601\ud5a5\uad8c, \uba55\uc2dc\ucf54 \uc0c1\ud669 \uc608\uc758\uc8fc\uc2dc<\/h3>\n

\uc6b0\ub824\uac00 \ud604\uc2e4\uc774 \ub410\ub2e4. \ub3c4\ub110\ub4dc \ud2b8\ub7fc\ud504 \ubbf8\uad6d \ub300\ud1b5\ub839\uc774 \uc608\uace0\ud55c \uc0c1\ud638\uad00\uc138 \ud604\uc2e4\ud654\ub85c \uad6d\ub0b4 \uc0b0\uc5c5\uacc4\uc5d0 \ube44\uc0c1\ub4f1\uc774 \ucf1c\uc84c\ub2e4. \uc6b0\ub9ac\ub098\ub77c\uc758 \uc8fc\uc694 \uc218\ucd9c\ud488\ubaa9\uc778 TV, \uac00\uc804 \ub4f1\ub3c4 \uc9c1\uaca9\ud0c4\uc744 \ub9de\uc558\ub2e4. \uc774\uc5d0 \ub530\ub77c \uc0bc\uc131\uc804\uc790\uc640 LG\uc804\uc790 \ub4f1 \uad6d\ub0b4 \uc8fc\uc694 \uae30\uc5c5\ub4e4\uc774 \uc0dd\uc0b0\uae30\uc9c0 \uc870\uc815\uc744 \ud3ec\ud568\ud55c \ubc1c \ube60\ub978 \ub300\uc751\uc774 \ud544\uc694\ud574 \ubcf4\uc778\ub2e4.<\/p>\n

\uc591\uc0ac\ub294 \uc774\ubbf8 \ub2e4\uc591\ud55c \uc2dc\ub098\ub9ac\uc624\ub97c \uc5fc\ub450\uc5d0 \ub450\uace0 \uc804\ub7b5\uc744 \uc218\ub9bd\ud574\uc654\ub2e4. \uad6d\uac00\ubcc4 \uc0c1\ud638\uad00\uc138 \ube44\uc728\uc774 \ub2e4\ub978 \uc810, \uac01\uad6d\uc758 \ubcf4\ubcf5\uc870\uce58\uac00 \uc608\uc0c1\ub418\ub294 \uc810 \ub4f1\uc744 \uace0\ub824\ud574 \ubbf8\uad6d \uacf5\uc7a5 \ud655\ub300 \ub4f1\uc744 \uacb0\uc815\ud560 \uac83\uc73c\ub85c \ubcf4\uc778\ub2e4. \uc774\ubc88 \ub300\uc0c1\uc5d0\uc11c \ube60\uc9c4 \uba55\uc2dc\ucf54 \uc0c1\ud669\ub3c4 \uc0b4\ud3b4\uc57c \ud55c\ub2e4. \uba55\uc2dc\ucf54\ub294 \uc0bc\uc131\uc804\uc790\uc640 LG\uc804\uc790\uc758 \ud575\uc2ec \uc0dd\uc0b0\uc9c0 \uc911 \ud558\ub098\ub2e4.<\/p>\n

\u25c7’\uc774\ub3d9 \ub610\ub294 \uc720\uc9c0’ \ubaa8\ub450 \ube44\uc6a9\ubd80\ub2f4 \uc99d\ub300, \ud310\ub9e4\uac00 \uc0c1\uc2b9 \uc804\ub9dd<\/strong><\/p>\n

\ud2b8\ub7fc\ud504 \ud589\uc815\ubd80\ub294 2\uc77c(\ud604\uc9c0\uc2dc\uac01) \ud55c\uad6d\uc5d0\uc11c \uc218\uc785\ub418\ub294 \ubaa8\ub4e0 \uc81c\ud488\uc5d0 25%\uc758 \uad00\uc138\ub97c \ubd80\uacfc\ud558\uaca0\ub2e4\uace0 \ubc1c\ud45c\ud588\ub2e4. ‘\uba54\uc774\ub4dc \uc778 \ucf54\ub9ac\uc544’ TV \ubc0f \uac00\uc804\uc758 \ubbf8\uad6d \ub0b4 \uac00\uaca9\uacbd\uc7c1\ub825\uc774 \uc800\ud558\ub418\ub294 \uc148\uc774\ub2e4.<\/p>\n

\ubb38\uc81c\ub294 \ud55c\uad6d \uc678\uc5d0 \ubca0\ud2b8\ub0a8(46%), \uc778\ub3c4(26%) \ub4f1 \uc0bc\uc131\uc804\uc790\uc640 LG\uc804\uc790\uac00 \uacf5\uc7a5\uc744 \uac00\ub3d9 \uc911\uc778 \ub098\ub77c\ub4e4\ub3c4 \ud3ec\ud568\ub418\uba74\uc11c \uc0c1\ud638\uad00\uc138\ub97c \ud53c\ud560 \uc218 \uc5c6\uac8c \ub41c \ubd80\ubd84\uc774\ub2e4.<\/p>\n

\ud2b9\ud788 \ubca0\ud2b8\ub0a8\uc740 50%\uc5d0 \uac00\uae4c\uc6b4 \uad00\uc138 \ud3ed\ud0c4\uc744 \ub9de\uc73c\uba74\uc11c \uc5ec\ud30c\uac00 \ub354 \ud074 \uc804\ub9dd\uc774\ub2e4. \uc911\uad6d\uc758 \ub300\uc548\uc73c\ub85c \uaf3d\ud78c \ubca0\ud2b8\ub0a8\uc740 \ud55c\uad6d \uae30\uc5c5\ub4e4\uc758 \uba54\uc778 \uc218\ucd9c\uac70\uc810\uc774\ub2e4. \uc0bc\uc131\uc804\uc790\ub294 \ud604\uc9c0\uc5d0\uc11c TV \ub4f1\uc744 \ub9cc\ub4e0\ub2e4. LG\uc804\uc790\ub294 \uc804\uc7a5 \ubd80\ud488 \ub4f1\uc744 \uc81c\uc870\ud55c\ub2e4.<\/p>\n

<\/div>\n
\"\"
*LG\uc804\uc790 \ubca0\ud2b8\ub0a8 \uacf5\uc7a5<\/figcaption><\/figure>\n

\uc778\ub3c4\uc758 \uacbd\uc6b0 \ub0b4\uc218\uc6a9 \uc704\uc8fc\uc5ec\uc11c \uc0c1\ub300\uc801\uc73c\ub85c \uc601\ud5a5\uc774 \ub35c \ud560 \uc218 \uc788\uc73c\ub098 \uc544\uc608 \uc2e0\uacbd \uc4f0\uc9c0 \uc54a\uc744 \uc218\ub294 \uc5c6\ub2e4. \ucd5c\uadfc \uc0bc\uc131\uc804\uc790\uc640 LG\uc804\uc790\uac00 \uc778\ub3c4 \uc2dc\uc7a5 \uacf5\ub7b5\uc5d0 \ubc15\ucc28\ub97c \uac00\ud558\ub294 \uc2dc\uc810\uc5d0\uc11c \ud2b8\ub7fc\ud504\ubc1c \uad00\uc138 \ub9ac\uc2a4\ud06c\uac00 \uc5b4\ub5a4 \uc2dd\uc73c\ub85c \uc804\uac1c\ub418\ub290\ub0d0\uc5d0 \ub530\ub77c \ud604\uc9c0 \ud22c\uc790 \uc804\ub7b5\uc5d0 \ubcc0\ud654\uac00 \uc77c\uc5b4\ub0a0 \uc218 \uc788\ub2e4\ub294 \ubd84\uc11d\uc774\ub2e4.<\/p>\n

\uc778\ub3c4\ubc95\uc778 \uae30\uc5c5\uacf5\uac1c(IPO)\ub97c \uc55e\ub454 LG\uc804\uc790\uac00 \ub354 \ubbfc\uac10\ud558\ub2e4. LG\uc804\uc790\ub294 \uc778\ub3c4 \uc2e0\uacf5\uc7a5 \uad6c\ucd95\uae4c\uc9c0 \uc900\ube44\ud558\uace0 \uc788\ub2e4. \ud604\uc0c1\ud0dc\ub85c\ub294 \ud604\uc9c0 \uc218\ucd9c\ubcf4\ub2e4\ub294 \ub0b4\uc218\uc5d0 \uc9d1\uc911\ud560 \uac00\ub2a5\uc131\uc774 \ud06c\ub2e4.<\/p>\n

\uc774\uc678\uc5d0\ub3c4 \ube0c\ub77c\uc9c8, \ud3f4\ub780\ub4dc \ub4f1\uc5d0\uc11c\ub3c4 \ub450 \ud68c\uc0ac\uc758 \uc0dd\uc0b0\ub77c\uc778\uc774 \uc6b4\uc601\ub418\uace0 \uc788\ub2e4. \ubca0\ud2b8\ub0a8\uacfc \uc778\ub3c4\ub97c \ud3ec\ud568\ud55c \ud574\uc678 \uacf5\uc7a5 \ubb3c\ub7c9\uc744 \uc77c\ubd80 \ubbf8\uad6d\uc73c\ub85c \uc62e\uaca8\uc57c \ud560 \ud310\uc774\ub2e4. \uc2e4\uc81c\ub85c \uc0bc\uc131\uc804\uc790\uc640 LG\uc804\uc790\ub294 \ubbf8\uad6d \uc0dd\uc0b0 \ube44\uc911\uc744 \ub298\ub9ac\ub294 \ub370 \ub530\ub978 \ube44\uc6a9 \uc99d\uac00 \ub4f1\uc744 \ub530\uc838\ubcf4\uace0 \uc788\ub2e4.<\/p>\n

\uc9c0\ub09c\ub2ec \uc870\uc8fc\uc644 LG\uc804\uc790 \ucd5c\uace0\uacbd\uc601\uc790(CEO)\ub294 “\ubbf8\uad6d \ud14c\ub124\uc2dc \uacf5\uc7a5\uc5d0 \ub0c9\uc7a5\uace0, \uc624\ube10 \ub4f1\uc744 \uc0dd\uc0b0\ud560 \uc218 \uc788\ub3c4\ub85d \ubd80\uc9c0 \uc815\ube44 \uc791\uc5c5\uc774\ub098 \uac00\uac74\ubb3c\uc744 \uc62c\ub9ac\ub294 \uc791\uc5c5\uc744 \uc774\ubbf8 \uc9c4\ud589\ud558\uace0 \uc788\ub2e4”\uace0 \ubc1d\ud78c \ubc14 \uc788\ub2e4. \uc0bc\uc131\uc804\uc790\ub3c4 \ub2e4\uc591\ud55c \uc9c0\uc5ed\uc5d0\uc11c \ub3cc\ub9ac\uace0 \uc788\ub294 \uacf5\uc7a5\uc744 \ud6a8\uc728\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\uaca0\ub2e4\ub294 \uacc4\ud68d\uc744 \uacf5\uc720\ud588\ub2e4.<\/p>\n

\uc0c1\ud638\uad00\uc138 \uba85\ub2e8\uc5d0\uc11c \ube60\uc9c4 \uba55\uc2dc\ucf54\ub294 \ubcc0\uc218\ub2e4. \uc55e\uc11c \ud2b8\ub7fc\ud504 \ud589\uc815\ubd80\uac00 \uce90\ub098\ub2e4\uc640 \uba55\uc2dc\ucf54 \ub300\uc0c1\uc73c\ub85c 25% \uad00\uc138\ub97c \uc608\uace0\ud55c \uacb0\uacfc\ub2e4. \uacfc\uac70 \ub9fa\uc740 \ud611\uc815(USMCA) \ud488\ubaa9 \uad00\uc138\ub294 \uc720\uc608\ubc1b\uace0 \uc788\ub2e4. \ud55c \ub2ec \uc774\ud6c4 \uc5b4\ub5bb\uac8c \ub2ec\ub77c\uc9c8\uc9c0 \uc54c \uc218 \uc5c6\ub2e4. \uc0bc\uc131\uc804\uc790\uc640 LG\uc804\uc790\ub294 \uba55\uc2dc\ucf54 \uc0dd\uc0b0\ub7c9\uc774 \uc801\uc9c0 \uc54a\uc544 \ub3d9\ud5a5 \ud30c\uc545\uc744 \uc774\uc5b4\uac00\uc57c \ud55c\ub2e4.<\/p>\n

\uc77c\ub828\uc758 \uacfc\uc815\uc744 \ud1b5\ud574 \uc0dd\uc0b0\uac70\uc810\uc744 \uc720\uc9c0\ud558\uac70\ub098 \uc774\ub3d9\ud574\uc57c \ud558\ub294\ub370, \uacb0\uacfc\uc801\uc73c\ub85c \ube44\uc6a9 \ubd80\ub2f4\uc774 \ucee4\uc9c0\uac8c \ub41c\ub2e4. \uc774\ub294 \ud310\ub9e4\uac00 \uc0c1\uc2b9\uc73c\ub85c \uc774\uc5b4\uc9c4\ub2e4. \uc18c\ube44\uc790\ub4e4\uc774 \ubd80\ub2f4\uc744 \uac19\uc774 \uc9ca\uc5b4\uc838\uc57c \ud55c\ub2e4\ub294 \uc758\ubbf8\ub2e4.<\/p>\n

\uc804\uc790\uc5c5\uacc4 \uad00\uacc4\uc790\ub294 “(\uc0c1\ud638\uad00\uc138 \ubcf8\uaca9\ud654\ub85c) \uc138\uacc4\uc801\uc73c\ub85c \ubb3c\uac00\uac00 \uae09\uaca9\ud788 \uc624\ub974\ub294 \ud30c\uc7a5\uc774 \ubc8c\uc5b4\uc9c8 \uc218 \uc788\ub2e4”\uba70 “\uac1c\ubcc4 \uad6d\uac00\ub4e4\uc774 \ubcf4\ubcf5 \ub4f1 \ub300\uc751\uc5d0 \ub098\uc11c\uba74\uc11c \uad00\uc138\uc804\uc7c1\uc774 \uc2ec\ud654\ud558\uace0 \uae00\ub85c\ubc8c \uc2dc\uc7a5\uc5d0\uc11c \ud65c\uc57d \uc911\uc778 \uc0bc\uc131\uc804\uc790, LG\uc804\uc790 \ub4f1 \ud53c\ud574\uac00 \ubd88\uac00\ud53c\ud558\ub2e4”\uace0 \uc6b0\ub824\ud588\ub2e4.<\/p>\n

\"\"
*\uc774\uc7ac\uc6a9 \ud68c\uc7a5\uc774 \ucc3e\uc558\ub358 \uc0bc\uc131\uc804\uc790 \uba55\uc2dc\ucf54 \uacf5\uc7a5<\/figcaption><\/figure>\n

\u25c7\uad00\uc138 \uc801\uc6a9\uae30\uc900 \ubd84\uc11d \ud544\uc694, \uc18c\uc7ac\u00b7\ubd80\ud488 \ud611\ub825\uc0ac ‘\ucd08\uae34\uc7a5’<\/strong><\/p>\n

\ub2e4\ub978 \uad00\uc804 \uc694\uc18c\ub294 \uc138\ubd80 \uae30\uc900\uc774\ub2e4. TV, \uac00\uc804\uc5d0\ub294 \ub9ce\uc740 \ubd80\ud488\uc774 \ud0d1\uc7ac\ub41c\ub2e4. \uc0c1\ud638\uad00\uc138\uac00 \uc644\uc81c\ud488\uc5d0 \uad6d\ud55c\ub41c\ub2e4\uba74 \ucd5c\uc885 \uc870\ub9bd\ub9cc \ubbf8\uad6d\uc5d0\uc11c \uc9c4\ud589\ud558\ub294 \uc2dd\uc758 \ub300\uc751\uc774 \uac00\ub2a5\ud574\uc9c4\ub2e4.<\/p>\n

\ub2e4\ub9cc \ubd80\ud488\uae4c\uc9c0 \ud0c0\uae43\uc774 \ub41c\ub2e4\uba74 \uc0bc\uc131\uc804\uc790\uc640 LG\uc804\uc790\ub294 \ubb3c\ub860 \uc774\ub4e4\uacfc \ud611\uc5c5\ud558\ub294 \ud611\ub825\uc0ac\ub4e4\uae4c\uc9c0 \ubbf8\uad6d\uc5d0 \uc9c4\ucd9c\ud574\uc57c \ud55c\ub2e4. \uc55e\uc11c \uc0bc\uc131\uacfc LG \uacc4\uc5f4\uc0ac, \uc911\uc18c\uc911\uacac \uae30\uc5c5\ub4e4\uc740 \uc591\uc0ac \uc0dd\uc0b0\uac70\uc810 \uc804\ub7b5\uc5d0 \ub9de\ucdb0 \ubca0\ud2b8\ub0a8, \uc778\ub3c4 \ub4f1\uc5d0 \uc0ac\uc5c5\uc7a5\uc744 \uafb8\ub824\uc654\ub2e4.<\/p>\n

\ub610\ud55c \ud611\ub825\uc0ac\uc5d0 \ub300\ud55c \ub2e8\uac00 \uc778\ud558 \uc555\ubc15\uc774 \ucee4\uc9c8 \uac00\ub2a5\uc131\ub3c4 \uc788\ub2e4. \uc18c\ube44\uc790\uc5d0 \ube44\uc6a9 \ubd80\ub2f4\uc774 \uc804\uac00\ub418\ub294 \uac83\ucc98\ub7fc \ud611\ub825\uc0ac\uc5d0\ub3c4 \uace0\ud1b5 \ubd84\ub2f4\uc744 \uc694\uad6c\ud560 \uc218 \uc788\uc5b4\uc11c\ub2e4.<\/p>\n

\uc804\uc790\ubd80\ud488 \uc5c5\uacc4 \uad00\uacc4\uc790\ub294 “\ub2f9\uc7a5 \uc5b4\ub5bb\uac8c \uc6c0\uc9c1\uc77c\uc9c0 \uacb0\uc815\ud55c \uac74 \uc5c6\ub294\ub370 \ucd94\ud6c4 \uace0\uac1d\ub4e4 \ud589\ubcf4\uc5d0 \ub530\ub77c \ubbf8\uad6d \ub4f1 \ubc95\uc778 \uc124\ub9bd\uc744 \uace0\ubbfc\ud560 \uc218 \uc788\uc744 \uac83”\uc774\ub77c\uba70 “\uacbd\uae30\uce68\uccb4\uac00 \uacc4\uc18d\ub418\ub294 \uac00\uc6b4\ub370 \uc0c8\ub85c\uc6b4 \ubcc0\uc218\uac00 \uc0dd\uae34 \uac74 \uc545\uc7ac”\ub77c\uace0 \uc774\uc57c\uae30\ud588\ub2e4.<\/p>\n

\/ \uae40\ub3c4\ud604 \ub354\ubca8 \uae30\uc790<\/p>\n","protected":false},"excerpt":{"rendered":"

|\ud55c\uad6d\u00b7\ubca0\ud2b8\ub0a8\u00b7\uc778\ub3c4 \ub4f1 \uacf5\uc7a5 \uc601\ud5a5\uad8c, \uba55\uc2dc\ucf54 \uc0c1\ud669 \uc608\uc758\uc8fc\uc2dc \uc6b0\ub824\uac00 \ud604\uc2e4\uc774 \ub410\ub2e4. \ub3c4\ub110\ub4dc \ud2b8\ub7fc\ud504 \ubbf8\uad6d \ub300\ud1b5\ub839\uc774 \uc608\uace0\ud55c \uc0c1\ud638\uad00\uc138 \ud604\uc2e4\ud654\ub85c \uad6d\ub0b4 \uc0b0\uc5c5\uacc4\uc5d0 \ube44\uc0c1\ub4f1\uc774 \ucf1c\uc84c\ub2e4. \uc6b0\ub9ac\ub098\ub77c\uc758 \uc8fc\uc694 \uc218\ucd9c\ud488\ubaa9\uc778 TV, \uac00\uc804 \ub4f1\ub3c4 \uc9c1\uaca9\ud0c4\uc744 \ub9de\uc558\ub2e4. \uc774\uc5d0 \ub530\ub77c \uc0bc\uc131\uc804\uc790\uc640 LG\uc804\uc790 \ub4f1 \uad6d\ub0b4 \uc8fc\uc694 \uae30\uc5c5\ub4e4\uc774 \uc0dd\uc0b0\uae30\uc9c0 \uc870\uc815\uc744 \ud3ec\ud568\ud55c \ubc1c \ube60\ub978 \ub300\uc751\uc774 \ud544\uc694\ud574 \ubcf4\uc778\ub2e4. \uc591\uc0ac\ub294 \uc774\ubbf8 \ub2e4\uc591\ud55c \uc2dc\ub098\ub9ac\uc624\ub97c \uc5fc\ub450\uc5d0 \ub450\uace0 \uc804\ub7b5\uc744 \uc218\ub9bd\ud574\uc654\ub2e4. \uad6d\uac00\ubcc4 \uc0c1\ud638\uad00\uc138 […]<\/p>\n","protected":false},"author":44,"featured_media":21763,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,922,611],"tags":[1432,3825,666,881,2372],"class_list":{"0":"post-21760","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sanction","8":"category-thebell","9":"category-korea","10":"tag-lg","11":"tag-tv---","12":"tag-666","13":"tag-881","14":"tag-2372"},"yoast_head":"\n\uc0bc\uc131\u00b7LG, TV\u00b7\uac00\uc804 \uc0dd\uc0b0\uac70\uc810 '\ubbf8\uad6d\ud589' \ud53c\ud558\uae30 \uc5b4\ub835\ub2e4 SanctionLab<\/title>\n<meta name=\"description\" content=\"\uc6b0\ub824\uac00 \ud604\uc2e4\uc774 \ub410\ub2e4. \ub3c4\ub110\ub4dc \ud2b8\ub7fc\ud504 \ubbf8\uad6d \ub300\ud1b5\ub839\uc774 \uc608\uace0\ud55c \uc0c1\ud638\uad00\uc138 \ud604\uc2e4\ud654\ub85c \uad6d\ub0b4 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