{"id":21794,"date":"2025-04-03T13:38:55","date_gmt":"2025-04-03T04:38:55","guid":{"rendered":"https:\/\/www.sanctionlab.com\/?p=21794"},"modified":"2025-04-04T12:16:13","modified_gmt":"2025-04-04T03:16:13","slug":"%ec%83%9d%ec%82%b0-%ea%b1%b0%ec%a0%90-%eb%b2%a0%ed%8a%b8%eb%82%a8-%ec%b2%a0%ed%87%b4%ed%8c%a8%ec%85%98-oem-%eb%b6%88%eb%98%a5","status":"publish","type":"post","link":"https:\/\/www.sanctionlab.com\/?p=21794","title":{"rendered":"\uc0dd\uc0b0 \uac70\uc810 \ubca0\ud2b8\ub0a8 &#8216;\ucca0\ud1f4&#8217;\u2026\ud328\uc158 OEM \ubd88\ub625"},"content":{"rendered":"<h3>|\ubca0\ud2b8\ub0a8 \uc2dc\uc7a5 46% \uc0c1\ud638\uad00\uc138\ub85c \uc8fc\uc694\uad6d \uac00\uc6b4\ub370 \ucd5c\ub300 \uc218\uc900\u2026\ud55c\uc138\uc2e4\uc5c5\u00b7\uc601\uc6d0\ubb34\uc5ed \ub4f1 \uc601\ud5a5\uad8c<\/h3>\n<p>\ubbf8\uad6d \ud2b8\ub7fc\ud504 2\uae30 \ud589\uc815\ubd80\uac00 \ub300\ub300\uc801\uc778 \uc0c1\ud638 \uad00\uc138 \uc815\ucc45\uc744 \ubc1c\ud45c\ud558\uba70 \uad6d\ub0b4 \ud328\uc158 \uc5c5\uacc4\uc5d0\ub3c4 \uae34\uc7a5\uac10\uc774 \uac10\ub3cc\uace0 \uc788\ub2e4. \uae00\ub85c\ubc8c \ube0c\ub79c\ub4dc\ub97c \uace0\uac1d\uc0ac\ub85c \ub454 OEM(\uc8fc\ubb38\uc790\uc0c1\ud45c\ubd80\ucc29\uc0dd\uc0b0)\u00b7ODM(\uc81c\uc870\uc5c5\uc790\uac1c\ubc1c\uc0dd\uc0b0) \uae30\uc5c5\ub4e4\uc740 \ub2f9\uc7a5 \uc9c1\uc811\uc801\uc778 \uc601\ud5a5\uad8c\uc5d0 \ub4e4\uc5b4\uac08 \uc804\ub9dd\uc774\ub2e4.<\/p>\n<p>\ud2b9\ud788 \ubbf8\uad6d \ud328\uc158 \ube0c\ub79c\ub4dc\uc758 \ub9e4\ucd9c \ube44\uc911\uc774 \ub192\uc740 \uc81c\uc870\uc0ac\ub85c\ub294 \ud55c\uc138\uc2e4\uc5c5\uacfc \uc601\uc6d0\ubb34\uc5ed \ub4f1\uc774 \uc788\ub2e4. \uc774\ubc88 \uad00\uc138 \uc815\ucc45\uc5d0\uc11c \uc8fc\uc694 \ub300\uc0c1\uc778 \ubca0\ud2b8\ub0a8\uc5d0 \uc0dd\uc0b0 \uac70\uc810\uc744 \ubcf4\uc720\ud55c \uac83\uc774 \uacf5\ud1b5\uc810\uc774\ub2e4. \uc77c\ucc0c\uac10\uce58 \ub2e4\ubcc0\ud654\uc5d0 \ub098\uc130\uc9c0\ub9cc \uc544\uc9c1\uae4c\uc9c0 \uc758\uc874\ub3c4\uac00 \uc0c1\ub2f9\ud558\ub2e4.<\/p>\n<p><strong>\u25c7\uc911\uad6d\u2192\ubca0\ud2b8\ub0a8 \uc774\ub3d9\ud55c \uae00\ub85c\ubc8c \uacf5\uae09\ub9dd\u2026\uac15\uacbd \uad00\uc138 &#8216;\uc9c1\uaca9&#8217;<\/strong><\/p>\n<p>\ub3c4\ub110\ub4dc \ud2b8\ub7fc\ud504 \ubbf8\uad6d \ub300\ud1b5\ub839\uc740 \uc9c0\ub09c 2\uc77c(\ud604\uc9c0\uc2dc\uac04) \uc8fc\uc694 \ubb34\uc5ed\uc0c1\ub300\uad6d\uc5d0 \ub300\ud55c \uc0c1\ud638\uad00\uc138 \uc815\ucc45\uc744 \ubc1c\ud45c\ud588\ub2e4. \ud55c\uad6d\uc744 \ud3ec\ud568\ud574 \uc911\uad6d, \uc720\ub7fd\uc5f0\ud569(EU) \ubca0\ud2b8\ub0a8, \ub300\ub9cc, \uc77c\ubcf8 \ub4f1 \uc8fc\uc694 \ubb34\uc5ed \uc0c1\ub300\uad6d\uc5d0 \ub300\ud574 \uae30\ubcf8 \uad00\uc138 \uc774\uc0c1\uc758 \uc0c1\ud638 \uad00\uc138\ub97c \ubd80\uacfc\ud558\ub294 \uac83\uc774 \uace8\uc790\ub2e4.<\/p>\n<p>\uad6d\ub0b4 \ud328\uc158 \uc5c5\uacc4\uc5d0\uc11c\ub294 \ud55c\uad6d \uc774\uc678\uc5d0\ub3c4 \ubca0\ud2b8\ub0a8 \ub4f1 \ub3d9\ub0a8\uc544\uc2dc\uc544\uad8c\uc5d0 \ub9c9\ub300\ud55c \uaddc\ubaa8\uc758 \uad00\uc138\uac00 \ubd80\uacfc\ub41c \uac83\uc5d0 \uc8fc\ubaa9\ud558\uace0 \uc788\ub2e4. \uad00\uc138\uc728 \ubd80\uacfc \uaddc\ubaa8\uac00 46%\ub85c \ud55c\uad6d(25%)\uc744 \ub118\uc5b4\uc120 \uac83\uc740 \ubb3c\ub860 \uc804\uccb4 \uad6d\uac00 \uac00\uc6b4\ub370\uc11c\ub3c4 \uac00\uc7a5 \ub192\uc740 \uc218\uc900\uc774\ub2e4. \uc9c0\ub09c\ud574 \uae30\uc900 \ub300\ubbf8 \ubb34\uc5ed \ud751\uc790 \uaddc\ubaa8\uac00 4\ubc88\uc9f8\ub85c \ud070 \uad6d\uac00\uc778 \ub9cc\ud07c \uac15\uacbd \uc870\uce58\uac00 \ub0b4\ub824\uc9c4 \uac83\uc73c\ub85c \ud574\uc11d\ub41c\ub2e4.<\/p>\n<p>\ucd5c\uadfc \uae00\ub85c\ubc8c \uc758\ub958 \uacf5\uae09\ub9dd\uc758 \ubb34\uac8c\ucd94\ub294 \uc911\uad6d\uc5d0\uc11c \ub3d9\ub0a8\uc544\uad8c\uc73c\ub85c \uc774\ub3d9\ud588\ub2e4. \ucf54\ub85c\ub09819 \uc774\uc804 \ubbf8\uad6d \uc2dc\uc7a5\uc5d0 \uc218\uc785\ub41c \uc911\uad6d\uc0b0 \uc758\ub958 \ube44\uc911\uc740 \uc804\uccb4\uc758 30% \uac00\ub7c9\uc774\uc5c8\uc73c\ub098 \uc5d4\ub370\ubbf9 \uc774\ud6c4\uc778 2023\ub144 1\ubd84\uae30\uc5d4 17%\ub85c \uac10\uc18c\ud588\ub2e4. \ubca0\ud2b8\ub0a8\uc774 18%, \ubc29\uae00\ub77c\ub370\uc2dc\uac00 11%\uae4c\uc9c0 \uc99d\uac00\ud558\uba70 \ube48\uc790\ub9ac\ub97c \ucc28\uc9c0\ud588\ub2e4.<\/p>\n<p>\ubca0\ud2b8\ub0a8\uc5d0 \uc0dd\uc0b0 \uac70\uc810\uc744 \ubcf4\uc720\ud55c \uad6d\ub0b4 \uae30\uc5c5\ub4e4\ub85c\uc120 \ub2ec\uac11\uc9c0 \uc54a\uc740 \uc18c\uc2dd\uc774\ub2e4. \ud55c\uc138\uc2e4\uc5c5, \uc601\uc6d0\ubb34\uc5ed, \uc138\uc544\uc0c1\uc5ed \ub4f1 \ub300\ubd80\ubd84\uc758 OEM, ODM \uae30\uc5c5\ub4e4\uc774 \ubca0\ud2b8\ub0a8\uc5d0 \uc0dd\uc0b0 \uc124\ube44\ub97c \uac16\ucd94\uace0 \uc788\ub2e4. \uacfc\uac70 \uc911\uad6d\uc744 \uc0dd\uc0b0 \uae30\uc9c0\ub85c \ud65c\uc6a9\ud558\ub358 \uad6d\ub0b4 \uc5c5\uccb4\ub4e4\uc740 \ub3d9\ub0a8\uc544\uc2dc\uc544\uc640 \uc911\ub0a8\ubbf8 \uc9c0\uc5ed\uc73c\ub85c \ub2e4\ubcc0\ud654 \uc815\ucc45\uc744 \ud3bc\uccd0\uc654\ub2e4. \uc774\ubc88 \uc870\uce58\uc5d0\uc11c \uc911\ub0a8\ubbf8 \uc9c0\uc5ed\uc740 \ucca0\ud1f4\ub97c \ud53c\ud574\uac14\uc9c0\ub9cc \ub3d9\ub0a8\uc544\uc2dc\uc544\uad8c\uc740 \uadf8\ub807\uc9c0 \ubabb\ud558\ub2e4.<\/p>\n<p>\ud55c\uc138\uc2e4\uc5c5\uc740 \ud0c0\uac9f(Target), \uac2d(GAP), \uc6d4\ub9c8\ud2b8(WALMART), H&amp;M \ub4f1 \ubbf8\uad6d \ub0b4 \ube0c\ub79c\ub4dc\ub97c \ub300\uc0c1\uc73c\ub85c \uc154\uce20\uc640 \uce90\uc96c\uc5bc \uc758\ub958 \ub4f1\uc744 \uacf5\uae09\ud558\uace0 \uc788\ub2e4. \ud574\uc678\uc5d0\uc11c \uad6c\ub9e4\ud55c \uc6d0\uc0ac\ub97c \ud574\uc678\uc0dd\uc0b0\ubc95\uc778\uc5d0\uc11c \uc81c\uc870\ud574 \uc644\uc81c\ud488\uc744 \uc218\ucd9c\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c \ub9e4\ucd9c\uc744 \uc62c\ub9b0\ub2e4. \uc0dd\uc0b0 \uacf5\uc815\uc740 6\uac1c\uad6d 11\uac1c\uc758 \ud574\uc678 \ubc95\uc778\uc5d0\uc11c \uc774\ub904\uc9c4\ub2e4. \uc774\ub4e4 \uac00\uc6b4\ub370 \ubca0\ud2b8\ub0a8\uacfc \uacfc\ud14c\ub9d0\ub77c \ube44\uc911\uc774 \ud070 \ud3b8\uc774\ub2e4.<\/p>\n<p>\ud2b9\ud788 \ubca0\ud2b8\ub0a8 \ubc95\uc778\uc740 \ud55c\uad6d \uc5c5\uccb4 \uac00\uc6b4\ub370\uc11c \ucd5c\ub300 \uaddc\ubaa8\uc758 \uc0dd\uc0b0\uc124\ube44\ub97c \uac16\ucd94\uace0 \uc788\ub2e4. 2001 \ub144 Hansae VN \uc124\ub9bd \ud6c4 Hansae TN(2005\ub144), Hansae TG(2010\ub144) \ub4f1 \uafb8\uc900\ud788 \uaddc\ubaa8\ub97c \ub298\ub824\uc654\ub2e4. 2013\ub144\uc5d4 \ud604\uc9c0 \uc6d0\ub2e8 \uac00\uacf5 \uacf5\uc7a5\ub3c4 \uc778\uc218\ud558\uba70 \uc218\uc9c1\uacc4\uc5f4\ud654\ub97c \ucd94\uc9c4\ud588\ub2e4. 2024\ub144 \ub9d0 \uae30\uc900 \uc644\uc81c\ud488 \uc0dd\uc0b0 \ubb3c\ub7c9\uc740 \uc57d 7500\ub9cc\uc7a5 \uac00\ub7c9\uc73c\ub85c, \uc804\uccb4 \uc0dd\uc0b0\ub7c9\uc758 40% \uc218\uc900\uc744 \ucc28\uc9c0\ud558\uace0 \uc788\ub2e4.<\/p>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-21796\" src=\"https:\/\/www.sanctionlab.com\/wp-content\/uploads\/2025\/04\/20250403111532064.png\" alt=\"\" width=\"599\" height=\"397\" srcset=\"https:\/\/www.sanctionlab.com\/wp-content\/uploads\/2025\/04\/20250403111532064.png 599w, https:\/\/www.sanctionlab.com\/wp-content\/uploads\/2025\/04\/20250403111532064-300x199.png 300w, https:\/\/www.sanctionlab.com\/wp-content\/uploads\/2025\/04\/20250403111532064-150x99.png 150w\" sizes=\"auto, (max-width: 599px) 100vw, 599px\" \/><\/div>\n<p><strong>\u25c7\uc0dd\uc0b0 \uac70\uc810 \ub2e4\ubcc0\ud654 \uc804\ub9dd\u2026\ubbf8\uad6d \ube44\uc911 \ucd95\uc18c\ud55c \ud720\ub77c &#8216;\ud61c\uc548&#8217;<\/strong><\/p>\n<p>\uc601\uc6d0\ubb34\uc5ed\uc758 \uacbd\uc6b0 \ubc29\uae00\ub77c\ub370\uc2dc\uc640 \ubca0\ud2b8\ub0a8, \uc5d8\uc0b4\ubc14\ub3c4\ub974, \uc5d0\ud2f0\uc624\ud53c\uc544\uc5d0 \uc0dd\uc0b0\uc124\ube44\ub97c \ubcf4\uc720\ud558\uace0 \uc788\ub2e4. \ubca0\ud2b8\ub0a8\uc740 \ubc29\uae00\ub77c\ub370\uc2dc\uc640 \ud568\uaed8 \uc8fc\uc694 \uac70\uc810\uc73c\ub85c \uaf3d\ud78c\ub2e4. \ubca0\ud2b8\ub0a8\uc5d0\uc120 \ub0a8\ub518 \uc9c0\uc5ed \ub4f1\uc5d0 \uc6d0\ub2e8 \uc0dd\uc0b0 \uacf5\uc7a5\uc744 \ubcf4\uc720\ud558\uace0 \uc788\ub2e4. 2024\ub144 \ub9d0 \uae30\uc900 \ud604\uc9c0 \ub9e4\ucd9c\uc561\uc740 \uc57d 7269\uc5b5\uc6d0\uc73c\ub85c, \ud574\uc678 \uc2dc\uc7a5 \ub9e4\ucd9c \uac00\uc6b4\ub370 \uc57d 21%\ub97c \ucc28\uc9c0\ud558\uace0 \uc788\ub2e4.<\/p>\n<p>\ube0c\ub79c\ub4dc\uc0ac \uac00\uc6b4\ub370 \ud574\uc678 \ube44\uc911\uc774 \ub192\uc740 \uad6d\ub0b4 \uae30\uc5c5\uc740 \ud720\ub77c\ud640\ub529\uc2a4\uac00 \uc788\ub2e4. \ub2e8 \ud720\ub77c\uc758 \uacbd\uc6b0 \ucd5c\uadfc \ubbf8\uad6d \ud604\uc9c0 \uc0ac\uc5c5\uc744 \ucd95\uc18c\ud558\uba70 \uc0c1\ub300\uc801\uc73c\ub85c \uc601\ud5a5\uc774 \ub35c\ud560 \uc804\ub9dd\uc774\ub2e4. \ud720\ub77c\ud640\ub529\uc2a4\ub294 \uc9c0\ub09c\ud574 3\ubd84\uae30 \ud720\ub77c \ubbf8\uad6d\ubc95\uc778 \uc885\uc18d\uae30\uc5c5\uc778 \u2018\ud720\ub77c \uc628\ub77c\uc778\u2019\uc744 \ud569\ubcd1\ud588\ub2e4. \ud604\uc9c0 \ub300\ud615 \ub9c8\ud2b8\ub098 \ud560\uc778\ub9e4\uc7a5\uc5d0 \ub300\ud55c \uc81c\ud488 \uc720\ud1b5\ub3c4 \uc911\ub2e8\ud588\ub2e4.<\/p>\n<p>\ud720\ub77c\ub294 \uc624\ub79c \uae30\uac04 \ubbf8\uad6d \uc2dc\uc7a5 \uc9c4\ucd9c\uc5d0 \ud798\uc744 \uae30\uc6b8\uc600\uc73c\ub098 \uc131\uacfc\ub294 \uc2e0\ud1b5\uce58 \ubabb\ud588\ub2e4. \ubbf8\uad6d \ubc95\uc778 \uc801\uc790\ub294 2023\ub144 1400\uc5b5\uc6d0, 2024\ub144 1070\uc5b5\uc6d0\uc744 \uae30\ub85d\ud55c \ubc14 \uc788\ub2e4. \uc9c0\ub09c\ud574\ubd80\ud130 \uad6c\uc870\uc870\uc815\uc5d0 \ub4e4\uc5b4\uac04 \ub9cc\ud07c \uc62c\ud574\ub294 \uc801\uc790 \ud3ed\uc774 \ucd95\uc18c\ub420 \uac83\uc73c\ub85c \uc608\uc0c1\ub41c\ub2e4. \uad00\uc138 \ubd80\uacfc\ub85c \ubbf8\uad6d \uc2dc\uc7a5 \ub0b4 \uc18c\ube44 \uc2ec\ub9ac \uc545\ud654\uac00 \uc608\uc0c1\ub418\ub294 \ub9cc\ud07c \uc55e\uc73c\ub85c\ub3c4 \uad6c\uc870\uc870\uc815\uc774 \ud798\uc774 \uc2e4\ub9b4 \uc804\ub9dd\uc774\ub2e4.<\/p>\n<p>OEM\u00b7ODM \uae30\uc5c5\ub4e4\uc758 \uacbd\uc6b0 \uc911\uc7a5\uae30\uc801\uc73c\ub85c \uacf5\uae09\ub9dd \ub2e4\ubcc0\ud654\uc5d0 \ubc15\ucc28\ub97c \uac00\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub41c\ub2e4. \uc911\ub0a8\ubbf8\uad8c\uc774 \uc601\ud5a5\uc744 \ud53c\ud574\uac04 \ub9cc\ud07c \uc774\ub4e4 \uc9c0\uc5ed \ube44\uc911\uc774 \ub298\uc5b4\ub0a0 \uac00\ub2a5\uc131\uc774 \ud06c\ub2e4. \ubca0\ud2b8\ub0a8 \ube44\uc911\uc774 \ud070 \ud55c\uc138\uc2e4\uc5c5 \uc5ed\uc2dc \uacfc\ud14c\ub9d0\ub77c, \ub2c8\uce74\ub77c\uacfc \ub4f1 \uc911\ub0a8\ubbf8 \uad6d\uac00\ub85c \uc0dd\uc0b0 \uae30\uc9c0\ub97c \ub113\ud788\uace0 \uc788\uace0, \uc9c0\ub09c\ud574 \ubbf8\uad6d \ud604\uc9c0 \uc81c\uc870\uc5c5\uccb4\uc778 \u2018\ud14d\uc194\ub9ac\ub2c8\u2019\ub97c \uc778\uc218\ud558\uae30\ub3c4 \ud588\ub2e4.<\/p>\n<p>\ub2e8 \ud5a5\ud6c4 \ud2b8\ub7fc\ud504 \ud589\uc815\ubd80\uc5d0\uc11c \ub0a8\ubbf8 \uc2dc\uc7a5\uc744 \uaca8\ub0e5\ud560 \uac00\ub2a5\uc131\ub3c4 \ubc30\uc81c\ud560 \uc218 \uc5c6\uae30 \ub54c\ubb38\uc5d0 \ubd88\uc548\uc815\uc131\uc774 \uc5ec\uc804\ud788 \ub0a8\uc544\uc788\ub294 \uc0c1\ud0dc\ub2e4. \uc720\ud1b5\uc5c5\uacc4 \uad00\uacc4\uc790\ub294 \u201c\ubca0\ud2b8\ub0a8\uc5d0 \ub300\uaddc\ubaa8 \uc0c1\ud638\uad00\uc138\uac00 \ubd80\uacfc\ub418\uc5c8\uc9c0\ub9cc \uad6c\uc870\uc0c1 \ubbf8\uad6d\uc5d0\uc11c \ub300\ub7c9 \uc0dd\uc0b0\uc774 \uc774\ub904\uc9c0\ub294 \uac83\uc740 \uc5b4\ub835\ub2e4\u201d\uba70 \u201c\uc911\ub0a8\ubbf8\ub85c \ub2e4\ubcc0\ud654\ub97c \ucd94\uc9c4\ud560 \uc218 \uc788\uc9c0\ub9cc, \uad00\uc138\ub85c \uc778\ud55c \ubcc0\ub3d9\uc131\uc740 \uc5ec\uc804\ud788 \ud070 \ud3b8\u201d\uc774\ub77c\uace0 \ubd84\uc11d\ud588\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-21795\" src=\"https:\/\/www.sanctionlab.com\/wp-content\/uploads\/2025\/04\/20250403111543940.png\" alt=\"\" width=\"599\" height=\"485\" srcset=\"https:\/\/www.sanctionlab.com\/wp-content\/uploads\/2025\/04\/20250403111543940.png 599w, https:\/\/www.sanctionlab.com\/wp-content\/uploads\/2025\/04\/20250403111543940-300x243.png 300w, https:\/\/www.sanctionlab.com\/wp-content\/uploads\/2025\/04\/20250403111543940-150x121.png 150w\" sizes=\"auto, (max-width: 599px) 100vw, 599px\" \/><\/p>\n<p>\/ \uc548\uc900\ud638 \ub354\ubca8 \uae30\uc790<\/p>\n","protected":false},"excerpt":{"rendered":"<p>|\ubca0\ud2b8\ub0a8 \uc2dc\uc7a5 46% \uc0c1\ud638\uad00\uc138\ub85c \uc8fc\uc694\uad6d \uac00\uc6b4\ub370 \ucd5c\ub300 \uc218\uc900\u2026\ud55c\uc138\uc2e4\uc5c5\u00b7\uc601\uc6d0\ubb34\uc5ed \ub4f1 \uc601\ud5a5\uad8c \ubbf8\uad6d \ud2b8\ub7fc\ud504 2\uae30 \ud589\uc815\ubd80\uac00 \ub300\ub300\uc801\uc778 \uc0c1\ud638 \uad00\uc138 \uc815\ucc45\uc744 \ubc1c\ud45c\ud558\uba70 \uad6d\ub0b4 \ud328\uc158 \uc5c5\uacc4\uc5d0\ub3c4 \uae34\uc7a5\uac10\uc774 \uac10\ub3cc\uace0 \uc788\ub2e4. \uae00\ub85c\ubc8c \ube0c\ub79c\ub4dc\ub97c \uace0\uac1d\uc0ac\ub85c \ub454 OEM(\uc8fc\ubb38\uc790\uc0c1\ud45c\ubd80\ucc29\uc0dd\uc0b0)\u00b7ODM(\uc81c\uc870\uc5c5\uc790\uac1c\ubc1c\uc0dd\uc0b0) \uae30\uc5c5\ub4e4\uc740 \ub2f9\uc7a5 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