{"id":23723,"date":"2025-04-20T06:08:30","date_gmt":"2025-04-19T21:08:30","guid":{"rendered":"https:\/\/www.sanctionlab.com\/?p=23723"},"modified":"2025-04-28T07:09:17","modified_gmt":"2025-04-27T22:09:17","slug":"%ea%b8%80%eb%a1%9c%eb%b2%8c-%eb%ac%bc%eb%a5%98%ea%b8%b0%ec%97%85-ai%eb%a1%9c-%ec%9e%90%eb%8f%99%ed%99%94%ed%96%88%eb%8d%94%eb%8b%88-%eb%ac%bc%eb%a5%98-%ea%b2%ac%ec%a0%81-%eb%82%b4%eb%8a%94-4%ec%8b%9c","status":"publish","type":"post","link":"https:\/\/www.sanctionlab.com\/?p=23723","title":{"rendered":"\uae00\ub85c\ubc8c \ubb3c\ub958\uae30\uc5c5, AI\ub85c \uc790\ub3d9\ud654\ud588\ub354\ub2c8 \ubb3c\ub958 \uacac\uc801 \ub0b4\ub294 4\uc2dc\uac04\u219290\ucd08 \ub2e8\ucd95"},"content":{"rendered":"

\uae00\ub85c\ubc8c \uc885\ud569\ubb3c\ub958\uae30\uc5c5 C.H. \ub85c\ube48\uc2a8(C.H. Robinson)\uc774 \uc0dd\uc131\ud615 \uc778\uacf5\uc9c0\ub2a5(Generative AI)\uc744 \ud65c\uc6a9\ud574 \ud45c\uc900\ud654\uac00 \uc5b4\ub824\uc6cc \uc0ac\ub78c\uc774 \ud574\uc57c \ud588\ub358 ‘\ubd80\ubd84 \uc801\uc7ac \ud654\ubb3c(LTL, \ud2b8\ub7ed \ud55c \ub300\ub97c \uac00\ub4dd \ucc44\uc6b0\uc9c0 \ubabb\ud558\ub294 \uc18c\ub7c9 \ud654\ubb3c\uc744 \uc5ec\ub7ec \ud654\uc8fc\uac00 \ud568\uaed8 \uc6b4\uc1a1\ud558\ub294 \ubc29\uc2dd)’ \uc2dc\uc7a5\uae4c\uc9c0 \uc790\ub3d9\ud654 \uae30\uc220\uc744 \uc804\uba74 \ub3c4\uc785\ud558\uace0 \uc788\uc74c. \uc774\uba54\uc77c \uae30\ubc18 \ud654\ubb3c \uc694\uccad \uc790\ub3d9 \ucc98\ub9ac\ubd80\ud130 \ud2b8\ub7ed \uc218\uc6a9\ub2a5\ub825 \ud655\ubcf4, \ud53d\uc5c5\u00b7\ubc30\uc1a1 \uc77c\uc815 \uc608\uc57d\uae4c\uc9c0 \uc804 \uc6b4\uc1a1 \ud504\ub85c\uc138\uc2a4\ub97c AI\ub85c \ub300\uccb4\ud558\uace0, \uc6b4\uc1a1 \ud6a8\uc728\uc131 \uadf9\ub300\ud654\uc640 \uc751\ub2f5 \uc18d\ub3c4 \ud601\uc2e0\uc744 \ub3d9\uc2dc\uc5d0 \uaf80\ud558\uace0 \uc788\uc74c.<\/span><\/p>\n

\ubd80\ubd84\uc801\uc7ac \uacac\uc801 \uc790\ub3d9\ud654, \uc6d4\uac04 \uacac\uc801 30% \uc774\uc0c1 \uc99d\uac00<\/strong><\/h4>\n

C.H. \ub85c\ube48\uc2a8\uc740 16\uc77c(\ud604\uc9c0\uc2dc\uac04) \uacf5\uc2dd \ubcf4\ub3c4\uc790\ub8cc\ub97c \ud1b5\ud574 \uc790\uc0ac\uc758 AI \uc2dc\uc2a4\ud15c\uc774 \uc774\uba54\uc77c\ub85c \uc811\uc218\ub41c \ud654\ubb3c \uc694\uccad\uc744 \uc790\ub3d9 \uc778\uc2dd\u00b7\ucc98\ub9ac\ud558\uace0 \uc788\ub2e4\uace0 \ubc1d\ud614\uc74c. \ud2b9\ud788 \ubd80\ubd84\uc801\uc7ac\ud654\ubb3c \uc6b4\uc1a1 \uc694\uccad\uc5d0 \ub300\ud574\uc120 AI\uac00 \uc9c1\uc811 \ud654\ubb3c \uc870\uac74\uc744 \ubd84\uc11d\ud558\uace0 \uc801\uc815 \uc6b4\uc784\uc744 \uc0b0\ucd9c\ud574 \uacac\uc801 \uc81c\uc548\uae4c\uc9c0 \uc218\ud589\ud558\ub294 \uc2dc\uc2a4\ud15c\uc774 \uc774\ubbf8 \uac00\ub3d9 \uc911\uc784.<\/p>\n

\ud68c\uc0ac\uc758 \uc778\uacf5\uc9c0\ub2a5 \ub2f4\ub2f9 \ubd80\uc0ac\uc7a5\uc778 \ub9c8\ud06c \uc54c\ube0c\ub808\ud788\ud2b8(Mark Albrecht)\ub294 \u201c\ubd80\ubd84\uc801\uc7ac \uae30\ub2a5\uc774 AI \uacac\uc801 \uc2dc\uc2a4\ud15c\uc5d0 \ud1b5\ud569\ub41c \uc774\ud6c4, AI\uac00 \uc790\ub3d9\uc73c\ub85c \uc81c\uacf5\ud558\ub294 \uc6d4\uac04 LTL \uacac\uc801 \uac74\uc218\uac00 30% \uc774\uc0c1 \uc99d\uac00\ud588\ub2e4\u201d\uace0 \uc124\uba85\ud588\uc74c. \ub610\ud55c, AI\ub294 \uace0\uac1d\uc758 \uc694\uccad\uc774 \uc804\ucc28\ub7c9 \uc6b4\uc1a1(full truckload)\uc778\uc9c0 \ubd80\ubd84 \uc801\uc7ac\uc778\uc9c0\ub3c4 \uc790\ub3d9\uc73c\ub85c \ud310\ubcc4\ud558\uace0 \uc801\ud569\ud55c \ud504\ub85c\uc138\uc2a4\ub97c \uc791\ub3d9\uc2dc\ud0a8\ub2e4\uace0 \uac15\uc870\ud568.<\/p>\n

\uc774\uba54\uc77c \uc694\uccad \uc790\ub3d9 \ucc98\ub9ac\u2026 4\uc2dc\uac04 \ub300\uae30 \u2192 90\ucd08 \uc218\ub77d<\/strong><\/h4>\n

\uc774\ubc88 \ubc1c\ud45c\uc5d0\uc11c \uac00\uc7a5 \uc8fc\ubaa9\ud560 \ubd80\ubd84\uc740 \uacac\uc801 \uc751\ub2f5 \uc18d\ub3c4\uc758 \ud68d\uae30\uc801 \uac1c\uc120\uc784. \uacfc\uac70\uc5d0\ub294 \uace0\uac1d\uc774 \uc774\uba54\uc77c\uc744 \ubcf4\ub0b4\uba74 \ubb3c\ub958 \ub2f4\ub2f9\uc790\uac00 \uc218\uc791\uc5c5\uc73c\ub85c \ub0b4\uc6a9\uc744 \ud655\uc778\ud558\uace0 \uc751\ub2f5\uae4c\uc9c0 \uc218\uc2dc\uac04\uc774 \uc18c\uc694\ub418\uc5c8\uc73c\ub098, \uc774\uc81c\ub294 5200\uc5ec \uace0\uac1d\uc774 \ud3c9\uade0 90\ucd08 \uc774\ub0b4\uc5d0 \uc790\ub3d9 \uacac\uc801\uc744 \uc218\ub77d\ubc1b\uace0 \uc788\uc74c.<\/p>\n

\uc54c\ube0c\ub808\ud788\ud2b8 \ubd80\uc0ac\uc7a5\uc740 \u201c\uc774\ub294 \ub2e8\uc21c\ud55c \uc2dc\uac04 \ub2e8\ucd95\uc774 \uc544\ub2c8\ub77c, \ud654\uc8fc\uc758 \uc2dc\uc7a5 \ub300\uc751 \uc18d\ub3c4\uc640 \uc11c\ube44\uc2a4 \uc2e0\ub8b0\ub3c4\ub97c \ud55c \ucc28\uc6d0 \ub04c\uc5b4\uc62c\ub9ac\ub294 \ubcc0\ud654\u201d\ub77c\uace0 \uac15\uc870\ud588\uc74c. \uacac\uc801-\ubc30\ucc28-\ucd9c\ubc1c\uae4c\uc9c0\uc758 \uc2dc\uac04\uc774 \ub300\ud3ed \ub2e8\ucd95\ub418\uba74\uc11c \uace0\uac1d\uacfc \uc6b4\uc1a1\uc0ac \ubaa8\ub450\uac00 \uc2e4\uc9c8\uc801\uc778 \ud61c\ud0dd\uc744 \uc5bb\uace0 \uc788\uc74c.<\/p>\n

\uc6b4\uc1a1\uc5c5\uccb4 \uc774\uba54\uc77c\uae4c\uc9c0 \ubd84\uc11d\u2026 \uc2e4\uc2dc\uac04 \uc218\uc6a9\ub2a5\ub825 \ud655\ubcf4<\/strong><\/h4>\n

AI \uae30\uc220\uc740 \uace0\uac1d \uacac\uc801 \ucc98\ub9ac\ubfd0 \uc544\ub2c8\ub77c \uc6b4\uc1a1\uc5c5\uccb4(Carriers)\uac00 \ubcf4\ub0b4\ub294 \ud2b8\ub7ed \uc6a9\ub7c9 \uad00\ub828 \uc774\uba54\uc77c\uae4c\uc9c0 \uc790\ub3d9 \ubd84\uc11d\ud558\ub294 \ub370 \ud65c\uc6a9\ub418\uace0 \uc788\uc74c. \uc2dc\uc2a4\ud15c\uc740 \uc774\uba54\uc77c\uc5d0 \ud3ec\ud568\ub41c \ube48 \ud2b8\ub7ed \uc815\ubcf4, \uc6b4\ud589 \uac00\ub2a5 \uc2dc\uac04, \uc9c0\uc5ed \ub4f1\uc744 \uc2e4\uc2dc\uac04\uc73c\ub85c \ucd94\ucd9c\ud574 \uc790\uc0ac \ud50c\ub7ab\ud3fc\uc5d0 \uc790\ub3d9 \ub4f1\ub85d\ud568\uc73c\ub85c\uc368, \ube60\ub978 \uc5ed\ubc29\ud5a5 \ud654\ubb3c(backhaul, \ud654\ubb3c\uc744 \ubc30\uc1a1\ud55c \ucc28\ub7c9\uc774 \ub3cc\uc544\uc624\ub294 \uae38\uc5d0 \ucd94\uac00 \uc218\uc775\uc744 \ucc3d\ucd9c\ud558\uae30 \uc704\ud574 \uc6b4\uc1a1\ud558\ub294 \ubc18\ub300 \ubc29\ud5a5\uc758 \ud654\ubb3c) \ub9e4\uce6d\uacfc \ubc30\ucc28 \ud6a8\uc728\uc131 \uc81c\uace0\uac00 \uac00\ub2a5\ud574\uc84c\uc74c.<\/p>\n

\uc2e4\uc81c \uc54c\ube0c\ub808\ud788\ud2b8 \ubd80\uc0ac\uc7a5\uc740 \u201c\ub308\ub7ec\uc2a4\uc5d0 \uc788\ub294 \ube48 \ud2b8\ub7ed\uc774 \uc218\uc694\uc77c\uc5d0 \ub3c4\ucc29\ud55c\ub2e4\ub294 \ub0b4\uc6a9\uc744 \uc774\uba54\uc77c\ub85c \ubc1b\uc740 \uc989\uc2dc, \uc2dc\uc2a4\ud15c\uc774 \uc774\ub97c \ubd84\uc11d\ud558\uace0 \uc801\uc808\ud55c \ud654\ubb3c\uacfc \uc5f0\uacb0\uc2dc\ucf1c\uc8fc\ub294 \uac83\u201d\uc774\ub77c\uba70 \u201c\uc815\ubcf4 \ubc18\uc601 \uc18d\ub3c4\uac00 \uace7 \ubb3c\ub958 \ucd5c\uc801\ud654\uc640 \uace0\uac1d \ub9cc\uc871\ub3c4\uc758 \ud575\uc2ec\u201d\uc774\ub77c\uace0 \uac15\uc870\ud588\uc74c.<\/p>\n

\uc0dd\uc131\ud615 AI, \uc6b4\uc1a1 300\ub9cc \uac74 \uc774\uc0c1 \uc790\ub3d9 \ucc98\ub9ac<\/strong><\/h4>\n

C.H. \ub85c\ube48\uc2a8\uc740 2023\ub144 \uc0dd\uc131\ud615 AI \uc5d0\uc774\uc804\ud2b8\ub97c \ub3c4\uc785\ud55c \uc774\ud6c4, \uc9c0\uae08\uae4c\uc9c0 300\ub9cc \uac74 \uc774\uc0c1\uc758 \uc6b4\uc1a1 \uad00\ub828 \uc791\uc5c5\uc744 \uc790\ub3d9\ud654\ud588\ub2e4\uace0 \ubc1c\ud45c\ud588\uc74c. \ud574\ub2f9 \uc2dc\uc2a4\ud15c\uc740 \ub2e8\uc21c \uc8fc\ubb38 \uc811\uc218\ubfd0 \uc544\ub2c8\ub77c, \uc608\uc57d \uc2a4\ucf00\uc904\ub9c1, \ud2b8\ub798\ud0b9 \uc5c5\ub370\uc774\ud2b8, \uacac\uc801 \uc790\ub3d9\ud654, \uace0\uac1d\ubb38\uc758 \uc751\ub2f5 \ub4f1 \uc6b4\uc1a1 \ub77c\uc774\ud504\uc0ac\uc774\ud074 \uc804\uccb4\uc5d0 \uac78\uccd0 AI\uac00 \uc791\ub3d9\ud558\ub294 \uad6c\uc870\ub85c \uc124\uacc4\ub410\uc74c.<\/p>\n

\ud68c\uc0ac\uc758 CEO \ub370\uc774\ube0c \ubcf4\uc988\uba3c(Dave Bozeman)\uc740 \ucd5c\uadfc \uc778\ud130\ubdf0\uc5d0\uc11c \u201cAI\ub294 \ub2e8\uc21c\ud55c \uc790\ub3d9\ud654 \ub3c4\uad6c\uac00 \uc544\ub2c8\ub77c, \uc6b4\uc1a1 \uc804\uc8fc\uae30\uc758 \ub514\uc9c0\ud138 \uc804\ud658\uc744 \uc774\ub044\ub294 \ud575\uc2ec \uc804\ub7b5 \uc218\ub2e8\u201d\uc774\ub77c\uace0 \ud3c9\uac00\ud588\uc74c.<\/p>\n

\ubb3c\ub958\uc0b0\uc5c5 \uc804\ubc18\uc5d0 \ud655\uc0b0\ub418\ub294 AI \uc804\ub7b5\u2026 \uacbd\uc7c1\uc0ac\ub4e4\ub3c4 \ucd94\uaca9 \uc911<\/strong><\/h4>\n

C.H. \ub85c\ube48\uc2a8\uc758 AI \uc804\ub7b5\uc740 \uc5c5\uacc4 \ub0b4 \uc120\ub3c4 \uc0ac\ub840\ub85c \ud3c9\uac00\ubc1b\uace0 \uc788\uc74c. \uacbd\uc7c1 \ubb3c\ub958\uc5c5\uccb4\ub4e4\ub3c4 \uc720\uc0ac\ud55c \uae30\uc220 \ub3c4\uc785\uc744 \uc11c\ub450\ub974\uace0 \uc788\ub2e4. \uc608\ucee8\ub300 ITS \ub85c\uc9c0\uc2a4\ud2f1\uc2a4(ITS Logistics)\ub294 \ud654\uc8fc\uc758 \uc8fc\ubb38 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ud2b8\ub808\uc77c\ub7ec \ubc30\uce58 \uc804\ub7b5\uc5d0 AI\ub97c \ud65c\uc6a9 \uc911\uc774\uba70, \uac00\uaca9 \ucd94\ucc9c \uae30\ub2a5 \ub3c4\uc785\ub3c4 \uacc4\ud68d\ud558\uace0 \uc788\ub294 \uac83\uc73c\ub85c \uc54c\ub824\uc84c\uc74c.<\/p>\n

\uc5c5\uacc4 \uc804\ubb38\uac00\ub4e4\uc740 AI\ub294 \ubb3c\ub958\uc0b0\uc5c5\uc758 \uc0c8\ub85c\uc6b4 \ud328\ub7ec\ub2e4\uc784\uc774\uc790 \uc0dd\uc874\uc804\ub7b5\uc774\ub77c\uba70,\u00a0 ‘\uc218\ub3d9 \uc791\uc5c5\uc744 \uc904\uc774\uace0, \ub370\uc774\ud130 \uae30\ubc18 \uc6b4\uc601\uc758 \uc815\ud655\uc131\uacfc \uc18d\ub3c4\ub97c \ub192\uc77c \uc218 \uc788\ub294 \ub3c4\uad6c’\ub85c \ud3c9\uac00\ud558\uace0 \uc788\uc74c.<\/p>\n

\uc2dc\uc7a5 \ubc18\uc751\uc740 \uc2e0\uc911\u2026 \uc2e4\uc801 \uac1c\uc120 \uc5ec\ubd80 \uc8fc\ubaa9<\/strong><\/h4>\n

\ud55c\ud3b8, \uae30\uc220 \ub3c4\uc785\uc758 \uc131\uacfc\uc640\ub294 \ubcc4\uac1c\ub85c \ud22c\uc790\uc790\ub4e4\uc758 \ubc18\uc751\uc740 \ub2e4\uc18c \uc2e0\uc911\ud55c \ud3b8\uc784. 2024\ub144 4\ubd84\uae30 \uc2e4\uc801 \ubc1c\ud45c \ub2f9\uc2dc \uc601\uc5c5\uc774\uc775\ub960\uc740 26.8%\ub85c \uc0c1\uc2b9\ud588\uc73c\ub098, \uc804\uccb4 \ub9e4\ucd9c\uc740 6.6% \uac10\uc18c\ud588\uace0, \uc2e4\uc801 \ubc1c\ud45c \uc9c1\ud6c4 \uc8fc\uac00\ub294 6% \ud558\ub77d\ud588\uc74c. \uc774\ud6c4 \uc57d 8.8% \ucd94\uac00 \ud558\ub77d\uc138\ub97c \uae30\ub85d\ud558\uace0 \uc788\uc74c.<\/p>\n

C.H. \ub85c\ube48\uc2a8\uc758 \ub2e4\uc74c \ubd84\uae30 \uc2e4\uc801 \ubc1c\ud45c\ub294 \uc624\ub294 4\uc6d4 30\uc77c \uc608\uc815\uc73c\ub85c, AI \uc804\ub7b5\uc774 \uc2e4\uc9c8\uc801\uc778 \uc218\uc775 \uac1c\uc120\uc73c\ub85c \uc774\uc5b4\uc9c8 \uc218 \uc788\uc744\uc9c0\uc5d0 \uc2dc\uc7a5\uc758 \uad00\uc2ec\uc774 \uc9d1\uc911\ub418\uace0 \uc788\uc74c.<\/p>\n

\uc804\ub9dd \ubc0f \uc2dc\uc0ac\uc810<\/strong><\/h4>\n

C.H. \ub85c\ube48\uc2a8\uc758 \uc774\ubc88 AI \uae30\ubc18 \uc790\ub3d9\ud654 \uc804\ub7b5\uc740 \ub2e8\uae30\uc801 \uc6b4\uc601 \ud6a8\uc728\uc131 \uac1c\uc120\uc744 \ub118\uc5b4, \uae00\ub85c\ubc8c \ubb3c\ub958\uc0b0\uc5c5\uc758 \uacbd\uc7c1\uad6c\uc870\ub97c \uc7ac\ud3b8\ud560 \uc218 \uc788\ub294 \ud3ec\uc11d\uc73c\ub85c \ud3c9\uac00\ub428. \ubd80\ubd84\uc801\uc7ac \ubd80\ubb38\ucc98\ub7fc \ucc98\ub9ac \uc808\ucc28\uac00 \ubcf5\uc7a1\ud558\uace0 \ud45c\uc900\ud654\uac00 \uc5b4\ub824\uc6b4 \uc601\uc5ed\uc5d0\uc11c \uc2e4\uc9c8\uc801\uc778 \uc790\ub3d9\ud654 \uc131\uacfc\ub97c \uc785\uc99d\ud588\ub2e4\ub294 \uc810\uc740, \ud5a5\ud6c4 \uc804\uccb4 \uacf5\uae09\ub9dd\uc758 AI \uae30\ubc18 \uc804\ud658\uc744 \uac00\uc18d\ud654\ud558\ub294 \ub370 \uc911\uc694\ud55c \ucd09\ub9e4\uac00 \ub420 \uac83\uc73c\ub85c \ubcf4\uc784.<\/p>\n

\ub610\ud55c \uc2e4\uc2dc\uac04 \ub370\uc774\ud130 \ucc98\ub9ac \ub2a5\ub825, \ubc18\ubcf5 \uc5c5\ubb34 \uc790\ub3d9\ud654, \uace0\uac1d \uc751\ub2f5 \uc18d\ub3c4 \uac1c\uc120\uc740 \ube44\uc6a9 \uc808\uac10\ubfd0 \uc544\ub2c8\ub77c \uc11c\ube44\uc2a4 \ud488\uc9c8 \uace0\ub3c4\ud654\ub85c\ub3c4 \uc9c1\uacb0\ub418\ub294\ub370, \uc774\ub294 \ubb3c\ub958\uae30\uc5c5\uc758 \ud575\uc2ec \uacbd\uc7c1\ub825\uc73c\ub85c \uc791\uc6a9\ud558\uac8c \ub420 \uac83\uc784.<\/p>\n

\ub2e8, \uae30\uc220 \uad6c\ud604 \uc18d\ub3c4\uc5d0 \ube44\ud574 \uc218\uc775\uc131 \ud68c\ubcf5\uc5d0 \ub300\ud55c \uc2dc\uc7a5\uc758 \uc2e0\ub8b0\ub294 \uc544\uc9c1 \uc81c\ud55c\uc801\uc778 \uc0c1\ud669\uc73c\ub85c, \ud5a5\ud6c4 \uc2e4\uc801 \ubc1c\ud45c\ub97c \ud1b5\ud574 AI \ub3c4\uc785\uc774 \ube44\uc6a9 \uc808\uac10\uacfc \ub9e4\ucd9c \uc804\ud658\uc744 \ub3d9\uc2dc\uc5d0 \uc2e4\ud604\ud558\ub294\uc9c0 \uc5ec\ubd80\uac00 \uc5c5\uacc4 \uc804\uccb4\uc758 \uc804\ub7b5 \ud310\ub2e8 \uae30\uc900\uc810\uc774 \ub420 \uc804\ub9dd\uc784.<\/p>\n

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 <\/p>\n","protected":false},"excerpt":{"rendered":"

\uae00\ub85c\ubc8c \uc885\ud569\ubb3c\ub958\uae30\uc5c5 C.H. \ub85c\ube48\uc2a8(C.H. 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