{"id":34074,"date":"2025-07-21T05:50:02","date_gmt":"2025-07-20T20:50:02","guid":{"rendered":"https:\/\/www.sanctionlab.com\/?p=34074"},"modified":"2025-07-22T07:40:05","modified_gmt":"2025-07-21T22:40:05","slug":"%ec%8b%ac%ec%b8%b5%eb%b6%84%ec%84%9d%ec%ba%98%eb%a6%ac%ed%8f%ac%eb%8b%88%ec%95%84%e5%b7%9e-%ed%94%84%eb%9d%bc%ec%9d%b4%eb%b2%84%ec%8b%9c%eb%b2%95-%ec%9c%84%eb%b0%98%ec%97%90-%ec%82%ac%ec%83%81","status":"publish","type":"post","link":"https:\/\/www.sanctionlab.com\/?p=34074","title":{"rendered":"[\uc2ec\uce35\ubd84\uc11d]\uce98\ub9ac\ud3ec\ub2c8\uc544\u5dde, &#8216;\ud504\ub77c\uc774\ubc84\uc2dc\ubc95&#8217; \uc704\ubc18\uc5d0 \uc0ac\uc0c1 \ucd5c\ub300 214\uc5b5 \uacfc\uc9d5\uae08 \ubd80\uacfc"},"content":{"rendered":"<h3>| \ub514\uc9c0\ud138 \ud5ec\uc2a4 \ucf58\ud150\uce20 \uae30\uc5c5\uc5d0 1550\ub9cc \ub2ec\ub7ec \ubc8c\uae08<br \/>\n| \uac74\uac15 \uae30\uc0ac \uc5f4\ub78c \uc815\ubcf4\ub85c \uc5b4\ub5a4 \uc9c8\ubcd1\uc5d0 \uac78\ub838\ub294\uc9c0 \uc720\ucd94 \uac00\ub2a5\ud558\uba74\u00a0 &#8216;\ubbfc\uac10 \uc815\ubcf4&#8217;<\/h3>\n<p>\uce98\ub9ac\ud3ec\ub2c8\uc544 \ubc95\ubb34\uc7a5\uad00\uc740 \uc9c0\ub09c 7\uc6d4 1\uc77c(\ud604\uc9c0\uc2dc\uac01) \ub514\uc9c0\ud138 \ud5ec\uc2a4 \ucf58\ud150\uce20 \uae30\uc5c5\uc778 \ud5ec\uc2a4\ub77c\uc778 \ubbf8\ub514\uc5b4(Healthline Media)\uac00 \uce98\ub9ac\ud3ec\ub2c8\uc544 \uc18c\ube44\uc790 \ud504\ub77c\uc774\ubc84\uc2dc\ubc95(CCPA)\uc744 \uc704\ubc18\ud588\ub2e4\uba70 1550\ub9cc \ub2ec\ub7ec(\uc57d 214\uc5b5\uc6d0)\uc758 \ubbfc\uc0ac \ubc8c\uae08\uc744 \ubd80\uacfc\ud55c\ub2e4\uace0 <a href=\"https:\/\/oag.ca.gov\/news\/press-releases\/attorney-general-bonta-announces-largest-ccpa-settlement-date-secures-155\">\ubc1c\ud45c\ud568<\/a>. \uc774\ub294 \ubc95 \uc2dc\ud589 \uc774\ud6c4 \ubd80\uacfc\ub41c \uacfc\uc9d5\uae08 \uc911 \ucd5c\ub300 \uae08\uc561\uc73c\ub85c \ubbf8\uad6d \ud504\ub77c\uc774\ubc84\uc2dc \uaddc\uc81c\uc758 \ubcf8\uaca9\uc801\uc778 \uc9d1\ud589 \uc2dc\ub300\ub97c \uc54c\ub9ac\ub294 \uc911\uc694\ud55c \uc804\ud658\uc810\uc73c\ub85c \ud3c9\uac00\ub428.<\/p>\n<h4><strong>\uce98\ub9ac\ud3ec\ub2c8\uc544 \uc18c\ube44\uc790 \ud504\ub77c\uc774\ubc84\uc2dc\ubc95(<a href=\"https:\/\/oag.ca.gov\/privacy\/ccpa\">CCPA<\/a>)\uacfc \ud504\ub77c\uc774\ubc84\uc2dc \uad8c\ub9ac\ubc95(<a href=\"https:\/\/thecpra.org\/\">CPRA<\/a>)<\/strong><\/h4>\n<p>\uce98\ub9ac\ud3ec\ub2c8\uc544 \uc18c\ube44\uc790 \ud504\ub77c\uc774\ubc84\uc2dc\ubc95\uc740 2018\ub144 \uc81c\uc815\ub418\uc5b4 2020\ub144\ubd80\ud130 \uc2dc\ud589\ub41c \ubbf8\uad6d \ucd5c\ucd08\uc758 \ud3ec\uad04\uc801 \uc18c\ube44\uc790 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ubc95\uc73c\ub85c \uc18c\ube44\uc790\uac00 \uc790\uc2e0\uc758 \uac1c\uc778\uc815\ubcf4 \uc218\uc9d1 \uc5ec\ubd80\ub97c \ud1b5\ubcf4\ubc1b\uace0, \uc5f4\ub78c\u00b7\uc0ad\uc81c\ub97c \uc694\uad6c\ud558\uace0, \uac1c\uc778\uc815\ubcf4\uc758 \ud310\ub9e4 \ub610\ub294 \uacf5\uc720\ub97c \uac70\ubd80\ud560 \uc218 \uc788\ub294 \uad8c\ub9ac\ub97c \ubd80\uc5ec\ud568. \ub610\ud55c \uc18c\ube44\uc790\uac00 \uc774\ub7ec\ud55c \uad8c\ub9ac\ub97c \ud589\uc0ac\ud558\ub354\ub77c\ub3c4 \ucc28\ubcc4\ubc1b\uc9c0 \uc54a\ub3c4\ub85d \ubc95\uc801\uc73c\ub85c \ubcf4\ud638\ud568. 2023\ub144\ubd80\ud130\ub294 \uc18c\ube44\uc790 \ud504\ub77c\uc774\ubc84\uc2dc\ubc95\uc744 \ubcf4\uc644\ud55c \uce98\ub9ac\ud3ec\ub2c8\uc544 \ud504\ub77c\uc774\ubc84\uc2dc \uad8c\ub9ac\ubc95(CPRA)\uc774 \uc2dc\ud589\ub418\uba74\uc11c \ubbfc\uac10\uc815\ubcf4\uc758 \uc815\uc758\uc640 \uad00\ub9ac \uae30\uc900\uc774 \uac15\ud654\ub418\uace0 \ub370\uc774\ud130 \ubcf4\uc874 \uc815\ucc45\uc758 \uc218\ub9bd\uc774 \uc758\ubb34\ud654\ub428.<\/p>\n<h4><strong>\ud5ec\uc2a4\ub77c\uc778\uc758 \uc18c\ube44\uc790 \ud504\ub77c\uc774\ubc84\uc2dc\ubc95 \uc704\ubc18 \ub0b4\uc5ed<\/strong><\/h4>\n<p>\uce98\ub9ac\ud3ec\ub2c8\uc544 \ubc95\ubb34\uc7a5\uad00\uc774 \ubc1c\ud45c\ud55c \uc704\ubc18 \uc0ac\ud56d\uc740 \ub2e4\uc74c\uacfc \uac19\uc74c:<\/p>\n<ul>\n<li>\uc628\ub77c\uc778 \ucd94\uc801: \uac74\uac15 \uad00\ub828 \uae30\uc0ac \uc5f4\ub78c \uc815\ubcf4\uac00 \uad11\uace0\uc5c5\uccb4\uc5d0 \ubb34\ub2e8 \uacf5\uc720\ub418\uc5b4 \ud0c0\uac9f \uad11\uace0\uc5d0 \ud65c\uc6a9\ub428<\/li>\n<li>\ubaa9\uc801 \uc678 \uc0ac\uc6a9: \uc218\uc9d1 \ubaa9\uc801\uacfc \ubb34\uad00\ud55c \uac1c\uc778\uc815\ubcf4 \ucc98\ub9ac\ub85c \u2018\ubaa9\uc801 \uc81c\ud55c \uc6d0\uce59\u2019 \uc704\ubc18<\/li>\n<li>\uacc4\uc57d \uad00\ub9ac \ubd80\uc2e4: \uc81c3\uc790 \uad11\uace0\uc5c5\uccb4\uc640\uc758 \uacc4\uc57d\uc5d0 CCPA \uc694\uad6c\uc0ac\ud56d \ubbf8\ubc18\uc601<\/li>\n<\/ul>\n<p>\uc774\uc5d0 \ub354\ud574 \ud5ec\uc2a4\ub77c\uc778\uc740 \ub2e4\uc74c\uacfc \uac19\uc740 \uc2dc\uc815 \uba85\ub839\uc744 \uc774\ud589\ud574\uc57c \ud568:<\/p>\n<ul>\n<li>\uc9c4\ub2e8 \uac00\ub2a5\uc131\uc744 \uc554\uc2dc\ud560 \uc218 \uc788\ub294 \uae30\uc0ac \uc81c\ubaa9 \uacf5\uc720 \uae08\uc9c0<\/li>\n<li>\ucd94\uc801 \uac70\ubd80 \uba54\ucee4\ub2c8\uc998(opt-out) \uc2e4\uc9c8\uc801 \uac1c\uc120<\/li>\n<li>\uc81c3\uc790 \uacc4\uc57d\uc5d0 \ub300\ud55c \uc815\uae30\uc801 \uac10\uc2dc \ubc0f \ucef4\ud50c\ub77c\uc774\uc5b8\uc2a4 \uccb4\uacc4 \uc218\ub9bd<\/li>\n<\/ul>\n<h4><strong>\uc720\uc0ac \uc9d1\ud589 \uc0ac\ub840: \uc774\uc5b4\uc9c0\ub294 \uac15\uacbd \uc870\uce58\uc758 \ud750\ub984<\/strong><\/h4>\n<p>\uc774\ubc88 \uc81c\uc7ac\ub294 \ucd5c\uadfc \uba87 \ub144\uac04 \uc774\uc5b4\uc838 \uc628 \uc18c\ube44\uc790 \ud504\ub77c\uc774\ubc84\uc2dc\ubc95 \uc9d1\ud589 \uac15\ud654\uc758 \uc5f0\uc7a5\uc120\uc0c1\uc5d0 \uc788\uc74c:<\/p>\n<ul>\n<li>\uc138\ud3ec\ub77c(Sephora) (2022, \uc720\uba85 \ud654\uc7a5\ud488 \ud310\ub9e4\ud68c\uc0ac)<\/li>\n<\/ul>\n<p>&#8211; \ubc8c\uae08: 1200\ub9cc \ub2ec\ub7ec(\uc57d 166\uc5b5\uc6d0)<br \/>\n&#8211; \uc704\ubc18: \uc0ac\uc6a9\uc790 \ub370\uc774\ud130 \ud310\ub9e4 \ubd84\ub958 \ubbf8\uc774\ud589, \ucd94\uc801 \uac70\ubd80(opt-out) \uc635\uc158 \ubbf8\uc81c\uacf5<\/p>\n<ul>\n<li>\ub3c4\uc5b4\ub300\uc26c(DoorDash) (2023, \uc74c\uc2dd \ubc30\ub2ec \uc5b4\ud50c\ub9ac\ucf00\uc774\uc158)<\/li>\n<\/ul>\n<p>&#8211; \uc704\ubc18: \uc74c\uc2dd \uc8fc\ubb38\uc815\ubcf4, \uc704\uce58\uc815\ubcf4\ub97c \uc81c3\uc790\uc640 \ubb34\ub2e8 \uacf5\uc720<br \/>\n&#8211; \uc870\uce58: \ubbfc\uac10\uc815\ubcf4 \ubcf4\ud638 \uac15\ud654 \ubc0f \uac1c\uc778\uc815\ubcf4 \uace0\uc9c0 \ud22c\uba85\ud654<br \/>\n&#8211; \ubc8c\uae08\uc740 \ube44\uacf5\uac1c\uc774\ub098 \uc218\ubc31\ub9cc \ub2ec\ub7ec \uaddc\ubaa8\ub85c \ucd94\uc815\ub428<\/p>\n<ul>\n<li>\ud2f8\ud305 \ud3ec\uc778\ud2b8 \ubbf8\ub514\uc5b4(Tilting Point Media) (2024, \uc544\ub3d9\uc6a9 \uac8c\uc784 \ud50c\ub7ab\ud3fc)<\/li>\n<\/ul>\n<p>&#8211; \uc704\ubc18: \uc544\ub3d9\uc744 \ud3ec\ud568\ud55c \ubaa8\ubc14\uc77c \uac8c\uc784 \uc0ac\uc6a9\uc790 \ub370\uc774\ud130 \ubb34\ub2e8 \uacf5\uc720<br \/>\n&#8211; \ud2b9\uc9d5: \uc544\ub3d9\uc628\ub77c\uc778\ud504\ub77c\uc774\ubc84\uc2dc\ubcf4\ud638\ubc95(COPPA)\uc640 \uc911\ubcf5 \uc704\ubc18 \uac00\ub2a5\uc131 \uc81c\uae30<\/p>\n<p>\uc774\ub4e4 \uc0ac\ub840\uc758 \uacf5\ud1b5\uc810\uc740 \ubaa8\ub450 \ub3d9\uc758 \uc808\ucc28 \ubd80\uc2e4, \ud0c0\uac9f \uad11\uace0\ub97c \uc704\ud55c \ubb34\ub2e8 \ub370\uc774\ud130 \ud65c\uc6a9, \uc81c3\uc790 \uacc4\uc57d\uad00\ub9ac \ubbf8\ube44\uc600\uc74c.<\/p>\n<h4><strong>\ud575\uc2ec \uc2dc\uc0ac\uc810<\/strong><\/h4>\n<p>1. &#8216;\ubaa9\uc801 \uc81c\ud55c \uc6d0\uce59\u2019 \uc704\ubc18\uc774 \ud575\uc2ec \uc7c1\uc810\uc73c\ub85c \ubd80\uc0c1<\/p>\n<p>\ubaa9\uc801 \uc81c\ud55c \uc6d0\uce59(Purpose Limitation Principle)\uc774\ub780 \uac1c\uc778\uc815\ubcf4\ub97c \uc218\uc9d1\ud560 \ub54c \uba85\uc2dc\ud55c \ubaa9\uc801 \ub0b4\uc5d0\uc11c\ub9cc \ud574\ub2f9 \uc815\ubcf4\ub97c \uc0ac\uc6a9\ud574\uc57c \ud55c\ub2e4\ub294 \uc6d0\uce59\uc784. \uc989, \uc815\ubcf4\ub97c \uc218\uc9d1\ud55c \uc774\uc720\uc640 \ubb34\uad00\ud558\uac8c \ub2e4\ub978 \uc6a9\ub3c4\ub85c \ud65c\uc6a9\ud558\uba74 \uc704\ubc95\uc774 \ub420 \uc218 \uc788\uc74c. \uc608\ub97c \ub4e4\uc5b4, \uc0ac\uc6a9\uc790\uc758 \uac74\uac15 \uad00\ub828 \uae30\uc0ac \uc5f4\ub78c \uc815\ubcf4\ub97c &#8216;\ucf58\ud150\uce20 \ucd94\ucc9c&#8217; \ubaa9\uc801\uc73c\ub85c \uc218\uc9d1\ud588\ub294\ub370 \uc774\ub97c \uad11\uace0 \ud0c0\uac9f\ud305\uc5d0 \uc774\uc6a9\ud588\ub2e4\uba74, \uc774\ub294 \ucc98\ub9ac \ubaa9\uc801\uc758 \uc77c\ud0c8\ub85c \uac04\uc8fc\ub418\uc5b4 \ud504\ub77c\uc774\ubc84\uc2dc\ubc95 \uc704\ubc18\uc774 \ub420 \uc218 \uc788\uc74c.<\/p>\n<p>\uc774\ubc88 \uc0ac\uac74\uc740 \ubbf8\uad6d \ub0b4\uc5d0\uc11c \ub370\uc774\ud130\uc758 \ucc98\ub9ac \ubaa9\uc801 \uc678\uc758 \uc6a9\ub3c4\ub85c \ud65c\uc6a9\ud558\uba74 \uba85\uc2dc\uc801 \uc704\ubc95\uc73c\ub85c \uc81c\uc7ac\ub41c \uccab \uc0ac\ub840\uc784. \uc720\ub7fd \uc77c\ubc18 \uac1c\uc778\uc815\ubcf4\ubcf4\ud638\ubc95(<a href=\"https:\/\/gdpr.eu\/\">GDPR<\/a>)\uc5d0\uc11c \uac15\uc870\ub418\ub358 \uc6d0\uce59\uc774 \ubbf8\uad6d \uaddc\uc81c \ud604\uc2e4\uc5d0\ub3c4 \ubcf8\uaca9 \ubc18\uc601\ub418\uae30 \uc2dc\uc791\ud588\uc74c\uc744 \uc758\ubbf8\ud568.<\/p>\n<p>2. \uac74\uac15\uc815\ubcf4\ub294 \ucd5c\uace0 \uc218\uc900\uc758 \ubbfc\uac10\uc815\ubcf4\ub85c \uac04\uc8fc\ub428<\/p>\n<p>\uc774\ubc88 \uc0ac\ub840\ub294 \ubcd1\uc6d0 \uc9c4\ub8cc\uae30\ub85d\ucc98\ub7fc \uc804\ubb38\uc801\uc778 \uc815\ubcf4\uac00 \uc544\ub2c8\ub354\ub77c\ub3c4, \uac74\uac15 \uad00\ub828 \uae30\uc0ac \uc81c\ubaa9\ub9cc\uc73c\ub85c\ub3c4 &#8216;\uc774 \uc0ac\ub78c\uc774 \uc5b4\ub5a4 \uc9c8\ubcd1\uc744 \uac71\uc815\ud558\uace0 \uc788\ub294\uc9c0\u2019 \uc720\ucd94\ud560 \uc218 \uc788\ub2e4\uba74 \uadf8 \uc790\uccb4\uac00 \ubbfc\uac10\ud55c \uc815\ubcf4\ub85c \uac04\uc8fc\ub41c\ub2e4\ub294 \uc810\uc744 \ubcf4\uc5ec\uc90c. \uc989, \ub2e8\uc21c\ud55c \uc6f9\uc0ac\uc774\ud2b8 \uc5f4\ub78c \uae30\ub85d\uc870\ucc28\ub3c4 \ud504\ub77c\uc774\ubc84\uc2dc \ubcf4\ud638\uc758 \ub300\uc0c1\uc774 \ub420 \uc218 \uc788\uace0, \uae30\uc5c5\uc740 \uc774\ub7ec\ud55c \uc815\ubcf4\ub3c4 \uc18c\uc911\ud55c \uac1c\uc778\uc815\ubcf4\ub85c \ucde8\uae09\ud558\uace0 \uc2e0\uc911\ud788 \ub2e4\ub904\uc57c \ud568\uc744 \ub73b\ud568.<\/p>\n<p>\uc774\ucc98\ub7fc \ubbf8\uad6d \uc758\ub8cc\uc815\ubcf4\ubcf4\ud638\ubc95(HIPAA)\uc774 \uc801\uc6a9\ub418\uc9c0 \uc54a\ub294 \uc77c\ubc18\uc801\uc778 \uac74\uac15 \uad00\ub828 \uc815\ubcf4\uc870\ucc28\ub3c4, \uc18c\ube44\uc790 \ud504\ub77c\uc774\ubc84\uc2dc\ubc95\uc5d0 \ub530\ub77c \uac15\ud558\uac8c \ubcf4\ud638\ub428.<\/p>\n<p>3. \ud0c0\uac9f \uad11\uace0\ub294 \uaddc\uc81c\uae30\uad00\uc758 \uc9d1\uc911 \ub2e8\uc18d \ub300\uc0c1<\/p>\n<p>\ud0c0\uac9f \uad11\uace0\ub294 \uaddc\uc81c\uae30\uad00\uc774 \uac00\uc7a5 \uc608\ubbfc\ud558\uac8c \ubcf4\ub294 \ubd84\uc57c\uc784. \uae30\uc5c5\uc774 \uc0ac\ub78c\uc758 \ucde8\ud5a5, \ud589\ub3d9, \uc704\uce58, \uac74\uac15 \uc0c1\ud0dc \ub4f1\uc744 \ucd94\uc801\ud574 \ub9de\ucda4\ud615 \uad11\uace0\ub97c \ubcf4\uc5ec\uc8fc\ub294 \ud589\uc704(\ud0c0\uac9f \uad11\uace0)\ub97c \ud560 \ub54c, \uadf8\uc5d0 \uc0ac\uc6a9\ub41c \ub370\uc774\ud130\uac00 \ubbfc\uac10\ud558\uac70\ub098 \uac1c\uc778\uc744 \uc2dd\ubcc4\ud560 \uc218 \uc788\ub294 \uc815\ubcf4\ub77c\uba74, \ubc95\uc801\uc73c\ub85c \uc544\uc8fc \uc5c4\uaca9\ud55c \uc870\uac74\uc744 \ub530\ub77c\uc57c \ud568. \uc989, \uadf8\ub7f0 \ub370\uc774\ud130\ub97c \uad11\uace0\uc5d0 \uc4f0\ub824\uba74 \uc0ac\uc6a9\uc790\uc5d0\uac8c \uc774 \uc0ac\uc2e4\uc744 \uc54c\ub9ac\uace0, \uba85\ud655\ud558\uac8c \ub3d9\uc758\ub97c \ubc1b\ub294 \ub3d9\uc2dc\uc5d0, \uadf8 \uc815\ubcf4\uac00 \uc5b4\ub5a4 \ubc29\uc2dd\uc73c\ub85c \ub204\uad6c\uc5d0\uac8c \uacf5\uc720\ub418\ub294\uc9c0\ub3c4 \ud22c\uba85\ud558\uac8c \uc548\ub0b4\ud574\uc57c \ud568.<\/p>\n<p>\uc774 \uc0ac\ub840\ub294 \ubbfc\uac10\ud558\uac70\ub098 \uac1c\uc778 \uc2dd\ubcc4 \uac00\ub2a5\ud55c \ub370\uc774\ud130\ub97c \ud0c0\uac9f \uad11\uace0\uc5d0 \uc0ac\uc6a9\ud560 \uacbd\uc6b0, \uadf8\uc5d0 \ub530\ub978 \ud310\ub9e4 \ud310\ub2e8, \ub3d9\uc758 \ud68d\ub4dd, \uba85\ud655\ud55c \uace0\uc9c0\ub97c \ucca0\uc800\ud788 \uc774\ud589\ud574\uc57c \ud568\uc744 \uac15\uc870\ud568.<\/p>\n<p>4. \uc81c3\uc790 \uacc4\uc57d\uc758 \uad6c\uccb4\uc801 \uad00\ub9ac \ud544\uc694<\/p>\n<p>\uad11\uace0\uc5c5\uccb4 \ub4f1 \uc81c3\uc790\uc640\uc758 \uacc4\uc57d\uc740 \uaf3c\uaf3c\ud788 \uad00\ub9ac\ud574\uc57c \ud568. \uae30\uc5c5\uc774 \uad11\uace0\ud68c\uc0ac\ub098 \ub370\uc774\ud130 \ubd84\uc11d\uc5c5\uccb4\ucc98\ub7fc \uc678\ubd80 \ud30c\ud2b8\ub108\uc640 \uac1c\uc778\uc815\ubcf4\ub97c \uc8fc\uace0\ubc1b\ub294 \uacbd\uc6b0, \uadf8\ub0e5 &#8220;\uadf8\ucabd\ub3c4 \uc54c\uc544\uc11c \uc798\ud558\uaca0\uc9c0\u201d\ub77c\uba70 \uc5c5\uacc4 \uad00\ud589\uc744 \ubbff\uace0 \ub118\uae30\ub294 \uac74 \uc704\ud5d8\ud568. \uc774\uc81c\ub294 \uacc4\uc57d\uc11c\uc5d0 \uce98\ub9ac\ud3ec\ub2c8\uc544 \uc18c\ube44\uc790 \ud504\ub77c\uc774\ubc84\uc2dc\ubc95(CCPA) \uac19\uc740 \ubc95\uc758 \uc694\uad6c\uc0ac\ud56d\uc744 \uc815\ud655\ud788 \uc368 \ub123\uace0, \ud30c\ud2b8\ub108\uac00 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