{"id":41307,"date":"2025-09-23T07:42:21","date_gmt":"2025-09-22T22:42:21","guid":{"rendered":"https:\/\/www.sanctionlab.com\/?p=41307"},"modified":"2025-09-25T03:45:37","modified_gmt":"2025-09-24T18:45:37","slug":"kb%ea%b5%ad%eb%af%bc%ec%9d%80%ed%96%89-%ea%b7%9c%ec%a0%9c-%ec%a4%80%ec%88%98-%eb%84%98%ec%96%b4%ec%84%a0-%ec%86%8c%eb%b9%84%ec%9e%90%ec%a4%91%ec%8b%ac-%ea%b2%bd%ec%98%81","status":"publish","type":"post","link":"https:\/\/www.sanctionlab.com\/?p=41307","title":{"rendered":"KB\uad6d\ubbfc\uc740\ud589, \uaddc\uc81c \uc900\uc218 \ub118\uc5b4\uc120 ‘\uc18c\ube44\uc790\uc911\uc2ec \uacbd\uc601’"},"content":{"rendered":"

|\uc740\ud589 \uccab NPS \ub3c4\uc785\uc5d0 \uc120\uc9c4 \uc0ac\ub840 \ubca4\uce58\ub9c8\ud06c\u2026\uc18c\ube44\uc790 \uc870\uc9c1\ub3c4 \uc9c0\uc18d \ud655\ub300<\/h3>\n

KB\uad6d\ubbfc\uc740\ud589\uc740 \uc18c\ube44\uc790\ubcf4\ud638\ub97c \ucd5c\uc6b0\uc120 \uac00\uce58\ub85c \uc0bc\uc558\ub2e4. \uc740\ud589\uad8c \ucd5c\ucd08 \uc21c\uace0\uac1d\ucd94\ucc9c\uc9c0\uc218(NPS)\ub97c \uc801\uc6a9\ud558\uace0 \uc601\uad6d\uc758 \uc120\uc9c4 \uc0ac\ub840\ub97c \ubca4\uce58\ub9c8\ud06c\ud558\ub294 \ub4f1 \ub2e8\uc21c \uaddc\uc81c \uc900\uc218\ub97c \ub118\uc5b4\uc120 \uc18c\ube44\uc790\uc911\uc2ec \uacbd\uc601\uc744 \uad6c\ud604\ud558\uace0 \uc788\ub2e4. \uc9c0\uc18d\uac00\ub2a5\ud55c \uc131\uc7a5\uc758 \uc5f4\uc1e0\uac00 \uc18c\ube44\uc790\uc911\uc2ec \uacbd\uc601\uc774\ub77c\ub294 \ud310\ub2e8\uc5d0\uc11c\ub2e4.<\/p>\n

\uc18c\ube44\uc790\uc911\uc2ec \uc5c5\ubb34\ub97c \uc2e4\ud604\ud558\ub294 \uc870\uc9c1 \uaddc\ubaa8\ub3c4 \uacc4\uc18d \ud0a4\uc6b0\uace0 \uc788\ub2e4. \ud2b9\ud788 \uc804\uae30\ud1b5\uc2e0\uae08\uc735\uc0ac\uae30\ub85c\ubd80\ud130 \uc18c\ube44\uc790\ub97c \ubcf4\ud638\ud558\uae30 \uc704\ud574 \ucd5c\uadfc \uad00\ub828 \uc778\ub825\uc744 2\ubc30 \uc774\uc0c1\uc73c\ub85c \uc99d\uc6d0\ud588\ub2e4. \uc774\ub4e4\uc774 \uc18c\uc18d\ub41c \uc18c\ube44\uc790\uc9c0\uc6d0\ubd80\uc640 \uc18c\ube44\uc790\ubcf4\ud638\ubd80 \ub4f1 \uc18c\ube44\uc790\ubcf4\ud638\uadf8\ub8f9 \ucd1d \uc778\uc6d0\ub9cc 80\uc5ec \uba85\uc5d0 \ub2ec\ud55c\ub2e4.<\/p>\n

\u25c73\ub144\ucc28 \ubca0\ud14c\ub791 CCO, 80\uc5ec\uba85 \uc18c\ube44\uc790\ubcf4\ud638 \uc870\uc9c1 \uc9c4\ub450\uc9c0\ud718<\/strong><\/p>\n

\uad6d\ubbfc\uc740\ud589\uc740 KB\uae08\uc735\uadf8\ub8f9\uc758 \ubbf8\uc158\uc778 ‘\uc138\uc0c1\uc744 \ubc14\uafb8\ub294 \uae08\uc735-\uace0\uac1d\uc758 \ud589\ubcf5\uacfc \ub354 \ub098\uc740 \uc138\uc0c1\uc744 \ub9cc\ub4e4\uc5b4 \uac11\ub2c8\ub2e4’\uc5d0 \ub9de\ucdb0 \uc18c\ube44\uc790\ubcf4\ud638\ub97c \ucd5c\uc6b0\uc120 \uac00\uce58\ub85c \ub450\uace0 \uc5c5\ubb34\ub97c \uc218\ud589\ud558\uace0 \uc788\ub2e4. \uc18c\ube44\uc790\ubcf4\ud638 \ucd5c\uace0 \ucc45\uc784\uc790\ub294 \uc740\ud589\uc7a5\uc774\uc9c0\ub9cc \uad6c\uccb4\uc801\uc778 \uc5c5\ubb34 \ubc94\uc704\ub97c \uba85\uc2dc\ud574 \uc18c\ube44\uc790\ubcf4\ud638\uadf8\ub8f9 \ub300\ud45c\uc5d0\uac8c \uc6b4\uc601 \uc5c5\ubb34\ub97c \uc704\uc784\ud558\uace0 \uc788\ub2e4.<\/p>\n

\uc6b4\uc601 \uc5c5\ubb34\ub97c \uc704\uc784\ubc1b\uc740 \uc18c\ube44\uc790\ubcf4\ud638\ub2f4\ub2f9\uc784\uc6d0(CCO)\uc740 \ubc15\uc601\uc138 KB\uae08\uc735 \uc18c\ube44\uc790\ubcf4\ud638\ub2f4\ub2f9 \uacb8 \uad6d\ubbfc\uc740\ud589 \uc18c\ube44\uc790\ubcf4\ud638\uadf8\ub8f9 \ubd80\ud589\uc7a5\uc774\ub2e4. \ubc15 \ubd80\ud589\uc7a5\uc740 2023\ub144 1\uc6d4\ubd80\ud130 CCO\ub97c \ub9e1\uc544\uc654\uc73c\uba70 \uc5f0\uc784\ud574 3\ub144 \ucc28 \uc784\uae30\ub97c \uc218\ud589\ud558\uace0 \uc788\ub2e4. CCO \uc784\uae30\uac00 3\ub144 \uc774\uc0c1 \ubcf4\uc7a5\ub41c \uae08\uc735\uc0ac\ub294 \uae08\uc735\uad8c \uc804\uccb4\uc758 8%\uc5d0 \ubd88\uacfc\ud560 \uc815\ub3c4\ub85c \ub4dc\ubb3c\ub2e4.<\/p>\n

\"\"<\/div>\n

\ubc15 \ubd80\ud589\uc7a5\uc774 \uc774\ub044\ub294 \uc18c\ube44\uc790\ubcf4\ud638\uadf8\ub8f9 \ub0b4\uc5d0\ub294 \uc18c\ube44\uc790\ubcf4\ud638\ubd80\uc640 \uc18c\ube44\uc790\uc9c0\uc6d0\ubd80\uac00 \uc124\uce58\ub3fc \uc788\ub2e4. \uc18c\ube44\uc790\uc9c0\uc6d0\ubd80\ub294 \ub300\uc678\u00b7\ub0b4 \ubbfc\uc6d0 \uc811\uc218 \ubc0f \ucc98\ub9ac, \ud2b9\ubcc4\ubbfc\uc6d0 \ub300\uc751, VOC \uc81c\ub3c4\uac1c\uc120, \uc18c\ube44\uc790\ud53c\ud574\ubcf4\uc0c1, \uc804\uae30\ud1b5\uc2e0\uae08\uc735\uc0ac\uae30 \uc608\ubc29, \ud53c\ud574\uad6c\uc81c, \ubaa8\ub2c8\ud130\ub9c1 \uc5c5\ubb34 \ub4f1\uc744 \uc218\ud589\ud55c\ub2e4. \ubd80\uc11c\uc7a5\uc744 \ud3ec\ud568\ud574 51\uba85\uc73c\ub85c \uc774\ub904\uc84c\ub2e4.<\/p>\n

\uc18c\ube44\uc790\ubcf4\ud638\ubd80\ub294 \uae30\ud68d\uacfc \ub0b4\ubd80\ud1b5\uc81c\u00b7\ube44\uc608\uae08\uc0c1\ud488\uc704\uc6d0\ud68c, \ub0b4\ubd80\ud1b5\uc81c \uc810\uac80, NPS\uae30\ubc18 \uace0\uac1d\uacbd\ud5d8\uad00\ub9ac \ub4f1\uc758 \uc5c5\ubb34\ub97c \uc218\ud589\ud558\uba70 \ubd80\uc11c\uc7a5 \ud3ec\ud568 29\uba85\uc73c\ub85c \uad6c\uc131\ub410\ub2e4. \uc0c1\ud488\uc18c\uc2f1 \ub2e8\uacc4\ubd80\ud130 \uc801\uc815\uc131 \uc810\uac80\uc744 \uc218\ud589\ud558\uace0 \uc0c1\ud488 \uac1c\ubc1c\u00b7\ud310\ub9e4\u00b7\uc0ac\ud6c4\uad00\ub9ac \uc804 \uacfc\uc815\uc5d0\uc11c \ubd88\uc548 \uc694\uc778\uc744 \ucc28\ub2e8\ud558\ub294 \ub370 \uacf5\uc744 \ub4e4\uc774\uace0 \uc788\ub2e4\ub294 \uc124\uba85\uc774\ub2e4.<\/p>\n

\uad6d\ubbfc\uc740\ud589\uc774 \ucd5c\uadfc \uc8fc\uc548\uc810\uc744 \ub450\uace0 \uc788\ub294 \uc18c\ube44\uc790\ubcf4\ud638 \ubd84\uc57c\ub294 \uc804\uae30\ud1b5\uc2e0\uae08\uc735\uc0ac\uae30 \uc608\ubc29\uc774\ub2e4. \ubcf4\uc774\uc2a4\ud53c\uc2f1 \ub4f1\uc73c\ub85c\ubd80\ud130 \uc18c\ube44\uc790\ub97c \ubcf4\ud638\ud558\uae30 \uc704\ud574 \uc804\uae30\ud1b5\uc2e0\uae08\uc735\uc0ac\uae30 \uc778\ub825\uc744 11\uba85\uc5d0\uc11c 25\uba85\uc73c\ub85c 2\ubc30 \uc774\uc0c1 \uc99d\uc6d0\ud588\uc73c\uba70 \uc778\uacf5\uc9c0\ub2a5(AI)\uae30\ubc18 \ubcf4\uc774\uc2a4\ud53c\uc2f1 \ubaa8\ub2c8\ud130\ub9c1 \uc2dc\uc2a4\ud15c\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \uace0\ub3c4\ud654\ud558\uace0 \uc788\ub2e4.<\/p>\n

\uad6d\ubbfc\uc740\ud589 \uad00\uacc4\uc790\ub294 “\uad6d\ubbfc\uc740\ud589\uc740 \uae08\uc735\uc18c\ube44\uc790\ubcf4\ud638\ub97c \ucd5c\uc6b0\uc120 \uac00\uce58\ub85c \uc0bc\uace0 \uc804\ud589\uc801\uc778 \ub178\ub825\uc744 \uae30\uc6b8\uc774\uace0 \uc788\ub2e4”\uba70 “\ucd5c\uadfc \uae08\uc735\ub2f9\uad6d\uc758 \uae08\uc735\uc18c\ube44\uc790\ubcf4\ud638 \uac15\ud654 \uc815\ucc45\uc5d0 \ub300\uc751\ud558\uae30 \uc704\ud574 \uad6d\ubbfc\uc740\ud589\uc758 \uae08\uc735\uc18c\ube44\uc790\ubcf4\ud638 \uccb4\uacc4\ub97c \ub2e4\uc2dc \ud55c\ubc88 \uc810\uac80\ud558\uace0 \uac1c\uc120\ud574 \ub098\uac08 \uc608\uc815”\uc774\ub77c\uace0 \uc124\uba85\ud588\ub2e4.<\/p>\n

\u25c7\uaddc\uc81c \uc911\uc2ec \uc811\uadfc\uc5d0\uc11c \uc2e4\uc9c8\uc801 \ubcf4\ud638\ub85c<\/strong><\/p>\n

\uad6d\ubbfc\uc740\ud589\uc740 \uc601\uad6d \uae08\uc735\uac10\ub3c5\uccad(FCA)\uc758 ‘\uc18c\ube44\uc790 \uc758\ubb34(Consumer Duty)’ \ub4f1 \uae00\ub85c\ubc8c \uc120\uc9c4\uad6d\uc758 \uc0ac\ub840\ub97c \ubca4\uce58\ub9c8\ud06c\ud574 \uae30\uc874\uc758 \uaddc\uc81c \uc900\uc218\ub97c \ub118\uc5b4\uc120 \uc18c\ube44\uc790\uc911\uc2ec \uacbd\uc601\uc744 \uad6c\ud604\ud558\uace0 \uc788\ub2e4. 2023\ub144\ubd80\ud130 \uc2dc\ud589\ud55c FCA\uc758 \uc18c\ube44\uc790 \uc758\ubb34\ub294 \uae08\uc735\uc0ac\uc758 \uc18c\ube44\uc790\ubcf4\ud638\ub97c \uaddc\uc81c \uc911\uc2ec \uc811\uadfc\uc5d0\uc11c \uc2e4\uc9c8\uc801 \ubcf4\ud638\ub85c \uc804\ud658\ud55c \uc0ac\ub840\ub85c \ud3c9\uac00\ub41c\ub2e4.<\/p>\n

\uc774\ubc88 \uc120\uc9c4 \uc0ac\ub840 \ubca4\uce58\ub9c8\ud06c\ub97c \ud3ec\ud568\ud574 \uad6d\ubbfc\uc740\ud589\uc740 \ud0c0 \uc740\ud589 \ub300\ube44 \uac00\uc7a5 \ubc1c \ube60\ub974\uace0 \ub2e4\uc591\ud558\uac8c \uc18c\ube44\uc790\ubcf4\ud638 \ub178\ub825\uc744 \ud574 \uc628 \uacf3\uc774\ub2e4. \uc9c0\ub09c\ud574 \uc740\ud589\uad8c \ucd5c\ucd08\ub85c \ub3c4\uc785\ud55c NPS\uac00 \ub300\ud45c\uc801\uc774\ub2e4. NPS\ub294 \ud0c0\uc778\uc5d0\uac8c \ucd94\ucc9c\ud560 \uc758\ud5a5\uc744 \uce21\uc815\ud558\ub294 \uac04\ub2e8\ud55c \uc9c8\ubb38\uc73c\ub85c \uace0\uac1d \ub9cc\uc871\ub3c4\ub97c \uce21\uc815\ud558\ub294 \ud3c9\uac00 \ubc29\ubc95\uc774\ub2e4.<\/p>\n

\uae00\ub85c\ubc8c \uae30\uc5c5\ub4e4\uc774 \uc8fc\ub85c \uc0ac\uc6a9\ud558\ub294 \ud3c9\uac00 \ubc29\ubc95\uc73c\ub85c \ubb38\uc81c \uc694\uc778\uc744 \uba85\ud655\ud788 \ud30c\uc545\ud574 \uc2e4\uc9c8\uc801\uc778 \uac1c\uc120 \uc601\uc5ed\uc744 \ub3c4\ucd9c\ud560 \uc218 \uc788\ub2e4\ub294 \uac8c \uc7a5\uc810\uc774\ub2e4. \ub2e8\uc21c\ud788 NPS\ub97c \ub3c4\uc785\ud55c \uac83\ubfd0 \uc544\ub2c8\ub77c \uccb4\uacc4\uc801\uc73c\ub85c \uad00\ub9ac \ud560 \uc218 \uc788\ub294 \uad00\ub9ac\uc2dc\uc2a4\ud15c\uc744 \ud568\uaed8 \ub3c4\uc785\ud574 \uc18c\ube44\uc790\uc758 \ud398\uc778 \ud3ec\uc778\ud2b8\ub97c \uc120\uc81c\uc801\uc73c\ub85c \ubc1c\uad74\u00b7\uac1c\uc120\ud558\uace0 \uc788\ub2e4.<\/p>\n

\uc784\uc9c1\uc6d0\uc758 \uae08\uc735\uc18c\ube44\uc790\ubcf4\ud638 \ub178\ub825\uc740 \ud575\uc2ec\uc131\uacfc\uc9c0\ud45c(KPI)\uc5d0 \ud3ec\ud568\ub3fc \ud3c9\uac00\ub97c \ubc1b\ub294\ub2e4. \uad6d\ubbfc\uc740\ud589\uc740 \uc601\uc5c5\uc870\uc9c1\ubfd0 \uc544\ub2c8\ub77c \ubcf8\ubd80\uc870\uc9c1\uc5d0\ub3c4 \ubaa8\ub450 \uc18c\ube44\uc790\ubcf4\ud638 \uad00\ub828 \ud3c9\uac00\ub97c \uc9c4\ud589\ud558\uace0 \uc788\ub2e4. \uc8fc\uc694 \ud3c9\uac00 \ub0b4\uc6a9\uc740 \uc18c\ube44\uc790\ubcf4\ud638 \ub0b4\ubd80\ud1b5\uc81c \uc810\uac80, \ubbfc\uc6d0, \uc804\uae30\ud1b5\uc2e0\uae08\uc735\uc0ac\uae30, \ubd88\uc644\uc804\ud310\ub9e4 \ub4f1\uc774\ub2e4.<\/p>\n

\/ \uc774\uc7ac\uc6a9 \ub354\ubca8 \uae30\uc790<\/p>\n","protected":false},"excerpt":{"rendered":"

|\uc740\ud589 \uccab NPS \ub3c4\uc785\uc5d0 \uc120\uc9c4 \uc0ac\ub840 \ubca4\uce58\ub9c8\ud06c\u2026\uc18c\ube44\uc790 \uc870\uc9c1\ub3c4 \uc9c0\uc18d \ud655\ub300 KB\uad6d\ubbfc\uc740\ud589\uc740 \uc18c\ube44\uc790\ubcf4\ud638\ub97c \ucd5c\uc6b0\uc120 \uac00\uce58\ub85c \uc0bc\uc558\ub2e4. \uc740\ud589\uad8c \ucd5c\ucd08 \uc21c\uace0\uac1d\ucd94\ucc9c\uc9c0\uc218(NPS)\ub97c \uc801\uc6a9\ud558\uace0 \uc601\uad6d\uc758 \uc120\uc9c4 \uc0ac\ub840\ub97c \ubca4\uce58\ub9c8\ud06c\ud558\ub294 \ub4f1 \ub2e8\uc21c \uaddc\uc81c \uc900\uc218\ub97c \ub118\uc5b4\uc120 \uc18c\ube44\uc790\uc911\uc2ec \uacbd\uc601\uc744 \uad6c\ud604\ud558\uace0 \uc788\ub2e4. \uc9c0\uc18d\uac00\ub2a5\ud55c \uc131\uc7a5\uc758 \uc5f4\uc1e0\uac00 \uc18c\ube44\uc790\uc911\uc2ec \uacbd\uc601\uc774\ub77c\ub294 \ud310\ub2e8\uc5d0\uc11c\ub2e4. \uc18c\ube44\uc790\uc911\uc2ec \uc5c5\ubb34\ub97c \uc2e4\ud604\ud558\ub294 \uc870\uc9c1 \uaddc\ubaa8\ub3c4 \uacc4\uc18d \ud0a4\uc6b0\uace0 \uc788\ub2e4. \ud2b9\ud788 \uc804\uae30\ud1b5\uc2e0\uae08\uc735\uc0ac\uae30\ub85c\ubd80\ud130 \uc18c\ube44\uc790\ub97c \ubcf4\ud638\ud558\uae30 \uc704\ud574 \ucd5c\uadfc \uad00\ub828 \uc778\ub825\uc744 2\ubc30 […]<\/p>\n","protected":false},"author":44,"featured_media":41308,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[922,8,611],"tags":[1224,1601,979,1248,1226],"class_list":{"0":"post-41307","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-thebell","8":"category-compliance","9":"category-korea","10":"tag-kb","12":"tag-979","13":"tag-1248","14":"tag-1226"},"yoast_head":"\nKB\uad6d\ubbfc\uc740\ud589, \uaddc\uc81c \uc900\uc218 \ub118\uc5b4\uc120 '\uc18c\ube44\uc790\uc911\uc2ec \uacbd\uc601' SanctionLab<\/title>\n<meta name=\"description\" content=\"KB\uad6d\ubbfc\uc740\ud589\uc740 \uc18c\ube44\uc790\ubcf4\ud638\ub97c \ucd5c\uc6b0\uc120 \uac00\uce58\ub85c \uc0bc\uc558\ub2e4. \uc740\ud589\uad8c \ucd5c\ucd08 \uc21c\uace0\uac1d\ucd94\ucc9c\uc9c0\uc218(NPS)\ub97c \uc801\uc6a9\ud558\uace0 \uc601\uad6d\uc758 \uc120\uc9c4 \uc0ac\ub840\ub97c \ubca4\uce58\ub9c8\ud06c\ud558\ub294 \ub4f1 \ub2e8\uc21c \uaddc\uc81c \uc900\uc218\ub97c \ub118\uc5b4\uc120 \uc18c\ube44\uc790\uc911\uc2ec \uacbd\uc601\uc744 \uad6c\ud604\ud558\uace0 \uc788\ub2e4. \uc9c0\uc18d\uac00\ub2a5\ud55c \uc131\uc7a5\uc758 \uc5f4\uc1e0\uac00 \uc18c\ube44\uc790\uc911\uc2ec \uacbd\uc601\uc774\ub77c\ub294 \ud310\ub2e8\uc5d0\uc11c\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctionlab.com\/?p=41307\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KB\uad6d\ubbfc\uc740\ud589, \uaddc\uc81c \uc900\uc218 \ub118\uc5b4\uc120 '\uc18c\ube44\uc790\uc911\uc2ec 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