{"id":6743,"date":"2024-11-27T05:58:37","date_gmt":"2024-11-26T20:58:37","guid":{"rendered":"https:\/\/www.sanctionlab.com\/?p=6743"},"modified":"2024-11-26T19:06:28","modified_gmt":"2024-11-26T10:06:28","slug":"%ec%8b%ac%ec%b8%b5%eb%b6%84%ec%84%9d-%e7%be%8e-%ea%b8%b0%ec%97%85%eb%93%a4%ec%9d%98-%ed%8a%b8%eb%9f%bc%ed%94%84-%ea%b4%80%ec%84%b8-%eb%8c%80%ec%9d%91%eb%b2%95-%ec%a4%91%ea%b5%ad%ec%82%b0-%ec%a0%88","status":"publish","type":"post","link":"https:\/\/www.sanctionlab.com\/?p=6743","title":{"rendered":"[\uc2ec\uce35\ubd84\uc11d] \u7f8e \uae30\uc5c5\ub4e4\uc758 \ud2b8\ub7fc\ud504 \uad00\uc138 \ub300\uc751\ubc95 “\uc911\uad6d\uc0b0 \uc808\ubc18\uc774\uc0c1 \uc904\uc5ec”"},"content":{"rendered":"
\"\"
\uae00\ub85c\ubc8c \uacf5\uae09\ub9dd\/\uc704\ud0a4\ucee4\uba3c\uc2a4<\/figcaption><\/figure>\n

<<\/strong>\uac1c\uc694<\/strong>><\/strong>
\n\ubbf8\uad6d\uc758 \ub300\uc911\uad6d \uad00\uc138 \uc778\uc0c1<\/a>\uc5d0 \ub300\uc751\ud558\uc5ec \uc5ec\ub7ec \uae30\uc5c5\ub4e4\uc774 \uacf5\uae09\ub9dd \uc804\ub7b5\uc744 \uc7ac\uc870\uc815\ud558\uace0 \uc788\uc74c. \uc70c\ub9ac\uc5c4\uc2a4 \uc18c\ub178\ub9c8, \ud648\ub514\ud3ec, \ub784\ud504 \ub85c\ub80c, \uc608\ud2f0, \uc2a4\ud2f0\ube0c \ub9e4\ub4e0 \ub4f1\uc740 3\ubd84\uae30 \uc2e4\uc801 \ubc1c\ud45c\ub97c \ud1b5\ud574 \uc911\uad6d \uc758\uc874\ub3c4\ub97c \uc904\uc774\uace0, \ub300\uccb4 \uc0dd\uc0b0\uc9c0\ub97c \ubaa8\uc0c9\ud558\uba70, \ube44\uc6a9 \uc808\uac10\uc744 \uc704\ud55c \ub2e4\uc591\ud55c \uc870\uce58\ub97c \uc2dc\ud589\ud558\uace0 \uc788\uc74c\uc744 \ubc1d\ud798.<\/p>\n

<\uad6c\uccb4\uc801 \ub0b4\uc6a9<\/strong>><\/strong>
\n\uc70c\ub9ac\uc5c4\uc2a4 \uc18c\ub178\ub9c8<\/strong>(<\/strong>\ubbf8\uad6d\uc758 \uac00\uc815\uc6a9 \uac00\uad6c \ubc0f \uc8fc\ubc29\uc6a9\ud488 \uc18c\ub9e4\uc5c5\uccb4<\/strong>)<\/strong>
\n\uc911\uad6d\uc0b0 \uc81c\ud488 \ube44\uc911\uc744 40%\uc5d0\uc11c 20%\ub85c \uc904\uc600\uc73c\uba70, \ubca0\ud2b8\ub0a8, \uc778\ub3c4, \uc778\ub3c4\ub124\uc2dc\uc544 \ub4f1\uc73c\ub85c \uc0dd\uc0b0\uc9c0\ub97c \ub2e4\ubcc0\ud654\ud588\uc74c. \ub610\ud55c, \uac00\uaca9 \uc778\uc0c1\uacfc \ube44\uc6a9 \uc808\uac10\uc744 \ud1b5\ud574 \uad00\uc138 \uc601\ud5a5\uc744 \ucd5c\uc18c\ud654\ud558\ub824 \ud568.<\/p>\n

\ud648\ub514\ud3ec<\/strong>(<\/strong>\ubbf8\uad6d\uc758 \uac74\ucd95\uc790\uc7ac \ubc0f \uac00\uc815\uc6a9\ud488 \uc18c\ub9e4\uc5c5\uccb4<\/strong>)<\/strong>
\n\uc81c\ud488\uc758 \uc808\ubc18 \uc774\uc0c1\uc744 \ubd81\ubbf8\uc5d0\uc11c \uc870\ub2ec\ud558\uace0 \uc788\uc73c\uba70, \uc911\uad6d, \uc778\ub3c4, \ubca0\ud2b8\ub0a8, \uc720\ub7fd \ub4f1\uc73c\ub85c \uacf5\uae09\ub9dd\uc744 \ub2e4\ubcc0\ud654\ud588\uc74c. \uacfc\uac70 \uad00\uc138 \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c SKU \uc218\uc900\uc5d0\uc11c \uc601\ud5a5\uc744 \ubd84\uc11d\ud558\uace0, \uacf5\uae09\uc5c5\uccb4\uc640 \ud611\ub825\ud558\uc5ec \uad00\uc138 \uc601\ud5a5\uc744 \uc644\ud654\ud558\ub824 \ud568.
\n* SKU: \uc7ac\uace0\uad00\ub9ac\ucf54\ub4dc(Stock Keeping Unit), \uac1c\ubcc4 \uc7ac\uace0 \uc218\uc900\uc73c\ub85c \uc138\ubd84\ud654\ub41c \uc7ac\uace0\uad00\ub9ac\ub97c \uc9c0\uce6d<\/p>\n

\ub784\ud504 \ub85c\ub80c<\/strong>(<\/strong>\ubbf8\uad6d\uc758 \uc758\ub958 \ubc0f \uc561\uc138\uc11c\ub9ac \ube0c\ub79c\ub4dc<\/strong>)<\/strong>
\n\uc911\uad6d\uc0b0 \uc81c\ud488 \ube44\uc911\uc744 \ud55c \uc790\ub9bf\uc218\ub85c \ub0ae\ucd94\uc5c8\uc73c\uba70, \ubca0\ud2b8\ub0a8, \uc774\ud0c8\ub9ac\uc544 \ub4f1\uc73c\ub85c \uc0dd\uc0b0\uc9c0\ub97c \ub2e4\ubcc0\ud654\ud588\uc74c. \uc774\ub294 \uad00\uc138 \uc778\uc0c1\uc5d0 \ub300\ud55c \ub9ac\uc2a4\ud06c\ub97c \uc904\uc774\uae30 \uc704\ud55c \uc804\ub7b5\uc784.<\/p>\n

\uc608\ud2f0<\/strong>(<\/strong>\ubbf8\uad6d\uc758 \uc544\uc6c3\ub3c4\uc5b4 \uc7a5\ube44 \ubc0f \uc74c\ub8cc\uc6a9\uae30 \uc81c\uc870\uc0ac<\/strong>)
\n<\/strong>\uc911\uad6d \uc678 \uc9c0\uc5ed\uc5d0\uc11c\uc758 \uc0dd\uc0b0\uc744 \ud655\ub300\ud558\uace0 \uc788\uc73c\uba70, \uc5f0\ub9d0\uae4c\uc9c0 \uc74c\ub8cc\uc6a9\uae30 \uc0dd\uc0b0 \ub2a5\ub825\uc758 \uc57d 20%\ub97c \uc911\uad6d \uc678\ubd80\ub85c \uc774\uc804\ud560 \uacc4\ud68d\uc784. 2025\ub144 \ub9d0\uae4c\uc9c0 \uc774 \ube44\uc728\uc744 50%\ub85c \ub192\uc77c \uc608\uc815\uc784.<\/p>\n

\uc2a4\ud2f0\ube0c \ub9e4\ub4e0<\/strong>(<\/strong>\ubbf8\uad6d\uc758 \uc2e0\ubc1c \ubc0f \uc561\uc138\uc11c\ub9ac \ube0c\ub79c\ub4dc<\/strong>)
\n<\/strong>\uc911\uad6d \uc758\uc874\ub3c4\ub97c \uc904\uc774\uae30 \uc704\ud574 \ud5a5\ud6c4 1\ub144 \ub0b4\uc5d0 \uc911\uad6d\uc0b0 \uc81c\ud488 \ube44\uc911\uc744 40~45%\uae4c\uc9c0 \uac10\uc18c\uc2dc\ud0ac \uacc4\ud68d\uc784. \uce84\ubcf4\ub514\uc544, \ubca0\ud2b8\ub0a8, \uba55\uc2dc\ucf54, \ube0c\ub77c\uc9c8 \ub4f1\uc73c\ub85c \uc0dd\uc0b0\uc9c0\ub97c \ub2e4\ubcc0\ud654\ud558\uace0 \uc788\uc74c.<\/p>\n

<<\/strong>\uc2e4\uc801 \ubc1c\ud45c\ub97c \ud1b5\ud574 \ubcf8 \uae30\uc5c5\ubcc4 \ub300\uc911\uad6d \uad00\uc138 \uc778\uc0c1 \ub300\uc751 \ubc29\uc548<\/strong>><\/strong><\/p>\n

\uc70c\ub9ac\uc5c4\uc2a4 \uc18c\ub178\ub9c8<\/strong>(Williams-Sonoma)
\n<\/strong>\ubc1c\ud45c\uc790: Laura Alber, CEO, 24\ub144 3\ubd84\uae30 \uc2e4\uc801\ubc1c\ud45c \ud68c\uc758(11\uc6d4 20\uc77c)<\/a>
\n\u201c\uc6b0\ub9ac\ub294 \uce74\ud14c\uace0\ub9ac\ubcc4\ub85c \uc911\uad6d \uc758\uc874\ub3c4\ub97c \uc904\uc774\uae30 \uc704\ud55c \uacc4\ud68d\uc744 \uc218\ub9bd\ud588\uc2b5\ub2c8\ub2e4.\u201d
\n(We have developed plans to reduce dependence on China across categories.)
\n\u201c\uad00\uc138 \ud658\uacbd \ubcc0\ud654\uc5d0 \ub530\ub77c \uc6b0\ub9ac\ub294 \uaddc\ubaa8\uc640 \uc804\ub7b5\uc744 \ud1b5\ud574 \uc2e0\uc18d\ud558\uac8c \ub300\uc751\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\u201d
\n(We can respond quickly to changes in the tariff environment through scale and strategy.)
\n\u201c\ubbf8\uad6d\uc740 \uc774\ubbf8 \uc6b0\ub9ac\uc758 \uc8fc\uc694 \uc81c\uc870 \ud5c8\ube0c \uc911 \ud558\ub098\uc785\ub2c8\ub2e4.\u201d
\n(The U.S. is already one of our key manufacturing hubs.)
\n\uc2dc\uc0ac\uc810<\/strong>: <\/strong>\uc911\uad6d \uc758\uc874\ub3c4\ub97c \uc904\uc774\uace0 \ubbf8\uad6d \ub0b4 \uc81c\uc870 \uc5ed\ub7c9 \uac15\ud654\ub85c \uad00\uc138 \ub9ac\uc2a4\ud06c\ub97c \ucd5c\uc18c\ud654\ud558\ub824 \ud568<\/strong><\/p>\n

\ud648\ub514\ud3ec<\/strong>(Home Depot)<\/strong>
\n\ubc1c\ud45c\uc790: Ted Decker, \ud68c\uc7a5, 24\ub144 3\ubd84\uae30 \uc2e4\uc801\ubc1c\ud45c \ud68c\uc758(11\uc6d4 12\uc77c)<\/a>
\n\u201c\uc6b0\ub9ac\ub294 \uacfc\uac70 \uad00\uc138 \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c *SKU \uc218\uc900\uc5d0\uc11c \uc601\ud5a5\uc744 \ubd84\uc11d\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\u201d
\n(We are analyzing the impact at the SKU level based on past tariff experiences.)
\n\u201c\uc81c\ud488\uc758 \uc808\ubc18 \uc774\uc0c1\uc744 \ubd81\ubbf8\uc5d0\uc11c \uc870\ub2ec\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\u201d
\n(More than half of our products are sourced from North America.)
\n\u201c\uc6b0\ub9ac\ub294 \uacf5\uae09\uc5c5\uccb4\uc640 \ud611\ub825\ud558\uc5ec \uad00\uc138 \uc601\ud5a5\uc744 \uc644\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\u201d
\n(We are working with suppliers to mitigate the impact of tariffs.)
\n\uc2dc\uc0ac\uc810<\/strong>: <\/strong>\ubd81\ubbf8 \uc911\uc2ec\uc758 \uc870\ub2ec \uc804\ub7b5\uacfc \uacf5\uae09\uc5c5\uccb4\uc640\uc758 \ud611\ub825\uc744 \ud1b5\ud574 \uad00\uc138 \uc778\uc0c1\uc5d0 \ub300\ube44<\/strong>
\n<\/strong>
\n<\/strong>\ub784\ud504 \ub85c\ub80c<\/strong>(Ralph Lauren)
\n<\/strong>\ubc1c\ud45c\uc790: Patrice Louvet, \uc0ac\uc7a5 \uacb8 CEO, *25\ub144 2\ubd84\uae30 \uc2e4\uc801\ubc1c\ud45c \ud68c\uc758(11\uc6d4 7\uc77c)<\/a>
\n* \ub784\ud504 \ub85c\ub80c\uc758 \ud68c\uacc4\uc5f0\ub3c4\ub294 \ub9e4\ub144 4\uc6d4 1\uc77c\uc5d0 \uc2dc\uc791\ud558\uc5ec \ub2e4\uc74c \ud574 3\uc6d4 31\uc77c\uc5d0 \uc885\ub8cc
\n(2025\ub144 : 2024\ub144 4\uc6d4 1\uc77c~2025\ub144 3\uc6d4 31\uc77c)
\n\u201c\uc6b0\ub9ac\ub294 \uae00\ub85c\ubc8c \uc18c\uc2f1\uacfc \uacf5\uae09\ub9dd\uc774 \ubbfc\ucca9\ud558\uace0 \uc798 \uc900\ube44\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4.\u201d
\n(Our global sourcing and supply chain are agile and well-prepared.)
\n\u201c\uc911\uad6d\uc0b0 \uc81c\ud488\uc740 \ud604\uc7ac \ud55c \uc790\ub9bf\uc218 \ube44\uc728\uc744 \ucc28\uc9c0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\u201d
\n(Chinese-made products currently represent a single-digit percentage.)
\n\u201c\uc6b0\ub9ac\ub294 \uc7a5\uae30\uc801\uc73c\ub85c \uc0c8\ub85c\uc6b4 \uacf5\uae09\ub9dd \uc5ed\ub7c9\uc744 \uac1c\ubc1c\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\u201d
\n(We are developing new supply chain capabilities in the long term.)
\n\uc2dc\uc0ac\uc810<\/strong>: <\/strong>\uc911\uad6d \uc758\uc874\ub3c4\ub97c \ub0ae\ucd94\uace0 \uacf5\uae09\ub9dd\uc758 \ubbfc\ucca9\uc131\uc744 \uac15\ud654\ud558\uc5ec \uad00\uc138 \ub9ac\uc2a4\ud06c\ub97c \uad00\ub9ac<\/strong><\/p>\n

\uc608\ud2f0<\/strong>(Yeti)
\n<\/strong>\ubc1c\ud45c\uc790: Matt Reintjes, \uc0ac\uc7a5 \uacb8 CEO, 24\ub144 3\ubd84\uae30 \uc2e4\uc801\ubc1c\ud45c \ud68c\uc758(11\uc6d4 7\uc77c)<\/a>
\n\u201c\uc6b0\ub9ac\ub294 2025\ub144 \ub9d0\uae4c\uc9c0 \ub4dc\ub9c1\ud06c\uc6e8\uc5b4 \uc0dd\uc0b0 \ub2a5\ub825\uc758 50%\ub97c \uc911\uad6d \uc678\ubd80\ub85c \uc774\uc804\ud560 \uacc4\ud68d\uc785\ub2c8\ub2e4.\u201d
\n(We plan to move 50% of our drinkware production capacity outside of China by the end of 2025.)
\n\u201c\uc6b0\ub9ac\ub294 \uac00\uaca9 \uc870\uc815\uc744 \ud1b5\ud574 \ucd94\uac00 \uad00\uc138\ub97c \uc0c1\uc1c4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\u201d
\n(We can offset additional tariffs through pricing adjustments.)
\n\u201c\uc6b0\ub9ac\ub294 \ud1b5\uc81c\ud560 \uc218 \uc788\ub294 \ubd80\ubd84\uc5d0 \uc9d1\uc911\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\u201d
\n(We are focusing on the areas we can control.)
\n\uc2dc\uc0ac\uc810<\/strong>: <\/strong>\uc0dd\uc0b0\uc9c0 \ub2e4\ubcc0\ud654\uc640 \uac00\uaca9 \uc870\uc815\uc744 \ud1b5\ud574 \uad00\uc138 \uc778\uc0c1\uc5d0 \ub300\ud55c \uc601\ud5a5\uc744 \ucd5c\uc18c\ud654\ud558\ub824 \ud568<\/strong>.<\/strong><\/p>\n

\uc2a4\ud2f0\ube0c \ub9e4\ub4e0<\/strong>(Steve Madden)
\n<\/strong>\ubc1c\ud45c\uc790: Edward Rosenfeld, \ud68c\uc7a5 \uacb8 CEO 3\ubd84\uae30, \uc2e4\uc801\ubc1c\ud45c \ud68c\uc758(11\uc6d4 9\uc77c)<\/a>
\n\u201c\uc6b0\ub9ac\ub294 \uc911\uad6d \uc758\uc874\ub3c4\ub97c \uc904\uc774\uae30 \uc704\ud574 \uc0dd\uc0b0\uc9c0\ub97c \ub2e4\ubcc0\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\u201d
\n(We are diversifying our production to reduce reliance on China.)
\n\u201c\uc6b0\ub9ac\ub294 \uc911\uad6d\uc0b0 \uc81c\ud488 \ube44\uc911\uc744 40~45%\uae4c\uc9c0 \uac10\uc18c\uc2dc\ud0ac \uacc4\ud68d\uc785\ub2c8\ub2e4.\u201d
\n(We plan to reduce the proportion of Chinese-made products to 40\u201345%.)
\n\u201c\uc6b0\ub9ac\ub294 \uce84\ubcf4\ub514\uc544, \ubca0\ud2b8\ub0a8, \uba55\uc2dc\ucf54, \ube0c\ub77c\uc9c8 \ub4f1\uc73c\ub85c \uc0dd\uc0b0\uc9c0\ub97c \ub2e4\ubcc0\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\u201d
\n(We are diversifying production to Cambodia, Vietnam, Mexico, and Brazil.)
\n\uc2dc\uc0ac\uc810<\/strong>: <\/strong>\uc0dd\uc0b0\uc9c0 \ub2e4\ubcc0\ud654\ub97c \ud1b5\ud574 \uc911\uad6d \uc758\uc874\ub3c4\ub97c \uc904\uc774\uace0 \uad00\uc138 \ub9ac\uc2a4\ud06c\ub97c \uad00\ub9ac\ud558\ub824 \ud558\uace0 \uc788\uc74c<\/strong>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

<\uac1c\uc694> \ubbf8\uad6d\uc758 \ub300\uc911\uad6d \uad00\uc138 \uc778\uc0c1\uc5d0 \ub300\uc751\ud558\uc5ec \uc5ec\ub7ec \uae30\uc5c5\ub4e4\uc774 \uacf5\uae09\ub9dd \uc804\ub7b5\uc744 \uc7ac\uc870\uc815\ud558\uace0 \uc788\uc74c. \uc70c\ub9ac\uc5c4\uc2a4 \uc18c\ub178\ub9c8, \ud648\ub514\ud3ec, \ub784\ud504 \ub85c\ub80c, \uc608\ud2f0, \uc2a4\ud2f0\ube0c \ub9e4\ub4e0 \ub4f1\uc740 3\ubd84\uae30 \uc2e4\uc801 \ubc1c\ud45c\ub97c \ud1b5\ud574 \uc911\uad6d \uc758\uc874\ub3c4\ub97c \uc904\uc774\uace0, \ub300\uccb4 \uc0dd\uc0b0\uc9c0\ub97c \ubaa8\uc0c9\ud558\uba70, \ube44\uc6a9 \uc808\uac10\uc744 \uc704\ud55c \ub2e4\uc591\ud55c \uc870\uce58\ub97c \uc2dc\ud589\ud558\uace0 \uc788\uc74c\uc744 \ubc1d\ud798. <\uad6c\uccb4\uc801 \ub0b4\uc6a9> \uc70c\ub9ac\uc5c4\uc2a4 \uc18c\ub178\ub9c8(\ubbf8\uad6d\uc758 \uac00\uc815\uc6a9 \uac00\uad6c \ubc0f \uc8fc\ubc29\uc6a9\ud488 \uc18c\ub9e4\uc5c5\uccb4) \uc911\uad6d\uc0b0 \uc81c\ud488 \ube44\uc911\uc744 40%\uc5d0\uc11c 20%\ub85c \uc904\uc600\uc73c\uba70, \ubca0\ud2b8\ub0a8, […]<\/p>\n","protected":false},"author":17,"featured_media":6679,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,612,609],"tags":[29,58,20],"class_list":{"0":"post-6743","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sanction","8":"category-usa","9":"category-analysis","10":"tag-29","11":"tag-58","12":"tag-20"},"yoast_head":"\n[\uc2ec\uce35\ubd84\uc11d] \u7f8e \uae30\uc5c5\ub4e4\uc758 \ud2b8\ub7fc\ud504 \uad00\uc138 \ub300\uc751\ubc95 "\uc911\uad6d\uc0b0 \uc808\ubc18\uc774\uc0c1 \uc904\uc5ec" SanctionLab<\/title>\n<meta name=\"description\" content=\"\ubbf8\uad6d\uc758 \ub300\uc911\uad6d \uad00\uc138 \uc778\uc0c1\uc5d0 \ub300\uc751\ud558\uc5ec \uc5ec\ub7ec \uae30\uc5c5\ub4e4\uc774 \uacf5\uae09\ub9dd \uc804\ub7b5\uc744 \uc7ac\uc870\uc815\ud558\uace0 \uc788\uc74c. \uc70c\ub9ac\uc5c4\uc2a4 \uc18c\ub178\ub9c8, 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