{"id":7903,"date":"2024-12-17T05:17:17","date_gmt":"2024-12-16T20:17:17","guid":{"rendered":"https:\/\/www.sanctionlab.com\/?p=7903"},"modified":"2025-01-08T15:52:17","modified_gmt":"2025-01-08T06:52:17","slug":"%ed%8a%80%eb%a5%b4%ed%82%a4%ec%98%88-%ea%b5%ac%ea%b8%80%ec%97%90-1010%ec%96%b5%ec%9b%90-%eb%b2%8c%ea%b8%88-%eb%b6%80%ea%b3%bc-%eb%b9%85%ed%85%8c%ed%81%ac-%eb%b0%98%eb%8f%85%ec%a0%90","status":"publish","type":"post","link":"https:\/\/www.sanctionlab.com\/?p=7903","title":{"rendered":"[\uc2ec\uce35\ubd84\uc11d]\ud280\ub974\ud0a4\uc608, \uad6c\uae00\uc5d0 1010\uc5b5\uc6d0 \ubc8c\uae08\u2026\ubc18\ub3c5\uc810 \uaddc\uc81c \uac15\ud654"},"content":{"rendered":"<h3>|\uad6c\uae00 SSP \uc11c\ube44\uc2a4 \uc6b0\ub300 \ub17c\ub780\u2026 \uc81c3\uc790 \ud50c\ub7ab\ud3fc \ucc28\ubcc4\ub85c \uacf5\uc815 \uacbd\uc7c1 \uc800\ud574<br \/>\n|6\uac1c\uc6d4 \ub0b4 \uc2dc\uc815 \uba85\ub839\u2026 \uad6c\uae00, \uae00\ub85c\ubc8c \ub3c5\uacfc\uc810 \uaddc\uc81c\uc5d0 \uc9c1\uba74<br \/>\n|\ud280\ub974\ud0a4\uc608\ub3c4 \ube45\ud14c\ud06c \uaddc\uc81c \ub3d9\ucc38, \uae00\ub85c\ubc8c \ud750\ub984 \ud655\ub300<\/h3>\n<p>\ud280\ub974\ud0a4\uc608 \ubc18\ub3c5\uc810\uad6d(TCA)\uc740 12\uc6d4 13\uc77c(\ud604\uc9c0 \uc2dc\uac01) \uad6c\uae00(Google)\uc774 \uad11\uace0 \uc11c\ubc84 \uc11c\ube44\uc2a4 \uc2dc\uc7a5\uc5d0\uc11c \uc9c0\ubc30\uc801 \uc704\uce58\ub97c \ub0a8\uc6a9\ud55c \ud610\uc758\ub85c 26\uc5b5 1\ucc9c\ub9cc \ub9ac\ub77c(\ubbf8\ud654 \uc57d7,500\ub9cc \ub2ec\ub7ec)\uc758 \ubc8c\uae08\uc744 \ubd80\uacfc\ud588\ub2e4\uace0 <a href=\"https:\/\/www.reuters.com\/technology\/turkey-fines-google-75-million-violating-competition-law-2024-12-13\/?utm_source=Sailthru&amp;utm_medium=Newsletter&amp;utm_campaign=Technology-Roundup&amp;utm_term=121324&amp;lctg=6673f36eb80c1fe0fd059d31\">\ubc1c\ud45c<\/a>.<br \/>\n\ub2f9\uad6d\uc740 \uad6c\uae00\uc774 \uc790\uccb4 \uacf5\uae09 \uce21 \ud50c\ub7ab\ud3fc(SSP) \uc11c\ube44\uc2a4\ub97c \uacbd\uc7c1\uc0ac\ubcf4\ub2e4 \uc6b0\ub300\ud588\uc73c\uba70, \uc774\ub85c \uc778\ud574 \uacbd\uc7c1\uc0ac\ub4e4\uc758 \uc6b4\uc601\uc774 \uc5b4\ub824\uc6cc\uc84c\ub2e4\uace0 \uc9c0\uc801\ud588\uc74c.\u00a0\ub2f9\uad6d\uc740 \uad6c\uae00\uc5d0 6\uac1c\uc6d4 \ub0b4\ub85c \uacbd\uc7c1\uc0ac\ub4e4\uc774 \ubd88\uc774\uc775\uc744 \ubc1b\uc9c0 \uc54a\ub3c4\ub85d \uc870\uce58\ub97c \ucde8\ud560 \uac83\uc744 \uc694\uad6c\ud588\uc74c. \ub610\ud55c, \uc81c3\uc790 SSP(\uacf5\uae09 \uce21 \ud50c\ub7ab\ud3fc)\uc5d0\uac8c\ub3c4 \uad6c\uae00 \uc790\uccb4 \uc11c\ube44\uc2a4\uc640 \ub3d9\uc77c\ud55c \uc870\uac74\uc744 \uc801\uc6a9\ud574\uc57c \ud55c\ub2e4\uace0 \ub367\ubd99\uc600\uc74c.<\/p>\n<h6><strong>\uc8fc\uc694 \ud610\uc758<\/strong><\/h6>\n<p><strong>1.\ubb38\uc81c\uc758 \ud575\uc2ec<br \/>\n<\/strong>\ub2f9\uad6d\uc740 \uad6c\uae00\uc774 \ub514\uc9c0\ud138 \uad11\uace0 \uc2dc\uc7a5\uc5d0\uc11c \u2018\uacf5\uae09 \uce21 \ud50c\ub7ab\ud3fc(SSP)\u2019\uc744 \uc6b4\uc601\ud558\uba74\uc11c \uc790\uc0ac \uc11c\ube44\uc2a4\uc5d0 \uc720\ub9ac\ud55c \uc870\uac74\uc744 \uc81c\uacf5\ud558\uace0, \uacbd\uc7c1\uc0ac(\uc81c3\uc790 SSP)\uc5d0\uac8c\ub294 \ubd88\ub9ac\ud55c \uc870\uac74\uc744 \uc801\uc6a9\ud588\ub2e4\uace0 \ud310\ub2e8\ud588\uc74c.<\/p>\n<p><strong>2.\uacf5\uae09 \uce21 \ud50c\ub7ab\ud3fc(SSP) \uac1c\ub150<\/strong><\/p>\n<ul>\n<li>SSP(Supply-Side Platform)\ub294 \ud37c\ube14\ub9ac\uc154(\ucf58\ud150\uce20 \uc81c\uacf5\uc790)\uac00 \uc790\uc2e0\uc758 \uc6f9\uc0ac\uc774\ud2b8\ub098 \uc571\uc758 \uad11\uace0 \uacf5\uac04\uc744 \ud310\ub9e4\ud558\uae30 \uc704\ud574 \uc0ac\uc6a9\ud558\ub294 \uc790\ub3d9\ud654\ub41c \ud50c\ub7ab\ud3fc\uc784.<\/li>\n<li>SSP\ub294 \u2018\uc2e4\uc2dc\uac04 \uacbd\ub9e4\u2019(RTB, Real-Time Bidding)\ub97c \ud1b5\ud574 \uad11\uace0\uc8fc\ub4e4\uc774 \uad11\uace0 \uacf5\uac04\uc5d0 \uc785\ucc30\ud558\uac8c \ud558\uc5ec, \ud37c\ube14\ub9ac\uc154\uc5d0\uac8c \uac00\uc7a5 \ub192\uc740 \uc218\uc775\uc744 \uc81c\uacf5\ud558\ub294 \uad11\uace0\ub97c \uac8c\uc7ac.<\/li>\n<\/ul>\n<p><strong>3.\uad6c\uae00\uc758 \ud610\uc758 \ub0b4\uc6a9<br \/>\n<\/strong>\uad6c\uae00\uc740 SSP \uc2dc\uc7a5\uc5d0\uc11c \uc790\uccb4 SSP \uc11c\ube44\uc2a4\ub97c \uc6b4\uc601\ud558\uace0 \uc788\ub294\ub370, \uacbd\uc7c1\uc0ac\ub4e4\uc758 SSP\ubcf4\ub2e4 \uc790\uc0ac \ud50c\ub7ab\ud3fc\uc744 \uc6b0\ub300\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c \uc2dc\uc7a5 \uacbd\uc7c1\uc744 \uc81c\ud55c\ud588\ub2e4\ub294 \ud610\uc758\uc784.<\/p>\n<h6><strong>\uad6c\uccb4\uc801 \ud589\uc704<\/strong><\/h6>\n<p><strong>1.\uc6b0\uc120 \ub178\ucd9c \ubc0f \uac70\ub798 \uc720\ub9ac\ud654<br \/>\n<\/strong><\/p>\n<ul>\n<li><span style=\"font-family: Verdana, BlinkMacSystemFont, -apple-system, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;\">\uad6c\uae00\uc758 \uad11\uace0 \uc11c\ubc84\ub294 \uc790\uccb4 SSP \uc11c\ube44\uc2a4\uc758 \uad11\uace0\ub97c \ub354 \uc790\uc8fc, \ub354 \uc720\ub9ac\ud55c \uc870\uac74\uc73c\ub85c \ud37c\ube14\ub9ac\uc154\uc5d0\uac8c \uc81c\uacf5\ud588\uc74c. <\/span>\uc774\ub85c \uc778\ud574 \ud37c\ube14\ub9ac\uc154\ub4e4\uc740 \uacbd\uc7c1\uc0ac SSP \ub300\uc2e0 \uad6c\uae00\uc758 SSP\ub97c \uc0ac\uc6a9\ud560 \uc218\ubc16\uc5d0 \uc5c6\uc5c8\uc74c.<\/li>\n<\/ul>\n<p><strong>2.\ucc28\ubcc4\uc801 \uc870\uac74 \uc81c\uacf5<\/strong><\/p>\n<ul>\n<li>\uad6c\uae00\uc774 \uc790\uc0ac\uc758 SSP\uc5d0\ub294 \ub354 \ub0ae\uc740 \uc218\uc218\ub8cc\ub098 \ube60\ub978 \uac70\ub798 \ucc98\ub9ac \uac19\uc740 \uc720\ub9ac\ud55c \uc870\uac74\uc744 \uc801\uc6a9\ud558\uba74\uc11c, \uacbd\uc7c1\uc0ac SSP\uc5d0\ub294 \uc0c1\ub300\uc801\uc73c\ub85c \ubd88\ub9ac\ud55c \uc870\uac74\uc744 \uc801\uc6a9.<\/li>\n<\/ul>\n<p><strong>3.\uc2dc\uc7a5 \uc811\uadfc \uc81c\ud55c<\/strong><\/p>\n<ul>\n<li><span style=\"font-family: Verdana, BlinkMacSystemFont, -apple-system, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;\">\uad6c\uae00\uc758 \uc9c0\ubc30\uc801\uc778 \uc2dc\uc7a5 \uc704\uce58\ub97c \uc774\uc6a9\ud574 \uacbd\uc7c1\uc0ac\uc758 SSP\uac00 \uc2e4\uc2dc\uac04 \uacbd\ub9e4\ub098 \uad11\uace0 \uc785\ucc30\uc5d0\uc11c \ubd88\ub9ac\ud558\uac8c \uc791\ub3d9\ud558\ub3c4\ub85d \ud588\ub2e4\ub294 \uc758\ud639.<\/span><\/li>\n<\/ul>\n<p><strong>4.\ubb38\uc81c\uc758 \uc601\ud5a5<\/strong><\/p>\n<ul>\n<li>\uacf5\uc815 \uacbd\uc7c1 \uc800\ud574: \uc81c3\uc790 SSP \uc0ac\uc5c5\uc790\ub4e4\uc774 \uad6c\uae00\uc758 \ud50c\ub7ab\ud3fc\uacfc \ub3d9\ub4f1\ud55c \uc870\uac74\uc5d0\uc11c \uacbd\uc7c1\ud560 \uc218 \uc5c6\uac8c \ub418\uc5b4 \uc2dc\uc7a5 \uc810\uc720\uc728\uc774 \ucd95\uc18c\ub428.<\/li>\n<li>\ud37c\ube14\ub9ac\uc154\uc758 \uc120\ud0dd\uad8c \uc81c\ud55c: \ud37c\ube14\ub9ac\uc154\ub4e4\uc740 \uc218\uc775 \uadf9\ub300\ud654\ub97c \uc704\ud574 \ub2e4\uc591\ud55c SSP\ub97c \uc120\ud0dd\ud574\uc57c \ud558\uc9c0\ub9cc, \uad6c\uae00\uc758 \ud589\uc704\ub85c \uc778\ud574 \uad6c\uae00 \ud50c\ub7ab\ud3fc\uc5d0 \uc885\uc18d\ub420 \uac00\ub2a5\uc131\uc774 \ucee4\uc9d0.<\/li>\n<li>\uad11\uace0\uc8fc \ud53c\ud574: \uacbd\uc7c1\uc774 \uc81c\ud55c\ub418\uba74 \uad11\uace0\uc8fc \uc785\uc7a5\uc5d0\uc11c\ub294 \uad11\uace0 \ube44\uc6a9 \uc0c1\uc2b9\uacfc \ud6a8\uc728\uc131 \uc800\ud558\ub85c \uc774\uc5b4\uc9c8 \uc218 \uc788\uc74c.<\/li>\n<\/ul>\n<h6><strong>\uc720\uc0ac \uc0ac\ub840<\/strong><\/h6>\n<p>\uad6c\uae00\uc740 \uc774\ubbf8 \uc5ec\ub7ec \uad6d\uac00\uc5d0\uc11c \uacbd\uc7c1\ubc95 \uc704\ubc18\uc73c\ub85c \uc81c\uc7ac\ub97c \ubc1b\uc740 \uc0ac\ub840\uac00 \uc788\uc74c.<\/p>\n<p><strong>1.\uc720\ub7fd\uc5f0\ud569(EU)<\/strong><\/p>\n<ul>\n<li>\uac80\uc0c9 \uc5d4\uc9c4 \uc9c0\ubc30\ub825 \ub0a8\uc6a9: 2017\ub144, EU\ub294 \uad6c\uae00\uc774 \uc790\uc0ac \ube44\uad50 \uc1fc\ud551 \uc11c\ube44\uc2a4\ub97c \uac80\uc0c9 \uacb0\uacfc \uc0c1\ub2e8\uc5d0 \uc6b0\uc120 \ub178\ucd9c\ud558\uace0 \uacbd\uc7c1\uc0ac\ub4e4\uc744 \ud558\uc704\uc5d0 \ubc30\uce58\ud558\uc5ec \uacf5\uc815 \uacbd\uc7c1\uc744 \uc800\ud574\ud588\ub2e4\uace0 \ud310\ub2e8, 24\uc5b5 \uc720\ub85c(\uc57d 2\uc870 7,000\uc5b5 \uc6d0) \uc758 \ubc8c\uae08\uc744 \ubd80\uacfc. 2024\ub144 9\uc6d4, \uc720\ub7fd\uc0ac\ubc95\uc7ac\ud310\uc18c\ub294 \uc774 \uacb0\uc815\uc744 \ucd5c\uc885\uc801\uc73c\ub85c <a href=\"https:\/\/www.reuters.com\/technology\/eu-court-upholds-googles-27-bln-eu-antitrust-fine-2024-09-10\/?utm_source=chatgpt.com\">\ud655\uc815<\/a>.<\/li>\n<li>\uc548\ub4dc\ub85c\uc774\ub4dc \uc6b4\uc601\uccb4\uc81c \uad00\ub828 \ubd88\uacf5\uc815 \ud589\uc704: 2018\ub144, EU\ub294 \uad6c\uae00\uc774 \uc548\ub4dc\ub85c\uc774\ub4dc \uc6b4\uc601\uccb4\uc81c\ub97c \ud1b5\ud574 \uc790\uc0ac \uc571\uc744 \uc120\ud0d1\uc7ac\ud558\ub3c4\ub85d \uac15\uc694\ud558\uc5ec \uacbd\uc7c1\uc744 \uc81c\ud55c\ud588\ub2e4\uace0 \ud310\ub2e8, 43\uc5b5 \uc720\ub85c(\uc57d 6\uc870 \uc6d0) \uc758 \ubc8c\uae08\uc744 <a href=\"https:\/\/www.bbc.com\/korean\/international-44882943?utm_source=chatgpt.com\">\ubd80\uacfc<\/a>.<\/li>\n<\/ul>\n<p><strong>2.\ub300\ud55c\ubbfc\uad6d<\/strong><\/p>\n<ul>\n<li>\uc571 \ub9c8\ucf13 \ubd88\uacf5\uc815 \ud589\uc704: 2023\ub144 4\uc6d4, \ud55c\uad6d \uacf5\uc815\uac70\ub798\uc704\uc6d0\ud68c\ub294 \uad6c\uae00\uc774 \uc790\uc0ac \uc571 \ub9c8\ucf13\uc778 \uad6c\uae00 \ud50c\ub808\uc774\ub97c \ud1b5\ud574 \uacbd\uc7c1 \uc571 \ub9c8\ucf13\uc758 \uc2dc\uc7a5 \uc9c4\uc785\uc744 \ubc29\ud574\ud558\uace0, \ud2b9\uc815 \uac8c\uc784\uc0ac\ub4e4\uc5d0\uac8c \uc790\uc0ac \ud50c\ub7ab\ud3fc\uc5d0\ub9cc \uac8c\uc784\uc744 \ucd9c\uc2dc\ud558\ub3c4\ub85d \uac15\uc694\ud55c \ud589\uc704\uc5d0 \ub300\ud574 421\uc5b5 \uc6d0\uc758 <a href=\"https:\/\/www.ftc.go.kr\/www\/cmm\/fms\/FileWorkDown.do?atchFileUrl=\/news\/report\/2023&amp;atchFileNm=230816(%25EC%25B0%25B8%25EA%25B3%25A0)%2520%25EA%25B5%25AC%25EA%25B8%2580%25EC%259D%2598%2520%25EC%2595%25B1%25EB%25A7%2588%25EC%25BC%2593%2520%25EA%25B4%2580%25EB%25A0%25A8%2520%25EC%258B%259C%25EC%259E%25A5%25EC%25A7%2580%25EB%25B0%25B0%25EC%25A0%2581%25EC%25A7%2580%25EC%259C%2584%2520%25EB%2582%25A8%25EC%259A%25A9%25ED%2596%2589%25EC%259C%2584%2520%25EA%25B1%25B4%2520%25EC%259D%25B4%25ED%2596%2589%25EC%25A0%2590%25EA%25B2%2580%2520%25EA%25B0%259C%25EC%258B%259C.pdf\">\uacfc\uc9d5\uae08\uc744 \ubd80\uacfc<\/a>.<\/li>\n<li>\uc6b4\uc601\uccb4\uc81c \uac15\uc694 \ud589\uc704: 2024\ub144 1\uc6d4, \ud55c\uad6d \ubc95\uc6d0\uc740 \uad6c\uae00\uc774 \uc2a4\ub9c8\ud2b8\ud3f0 \uc81c\uc870\uc0ac\ub4e4\uc5d0\uac8c \uc790\uc0ac \uc6b4\uc601\uccb4\uc81c(OS)\ub97c \uac15\uc694\ud55c \ud589\uc704\uc5d0 \ub300\ud574 2,000\uc5b5 \uc6d0\ub300\uc758 \uacfc\uc9d5\uae08\uc744 \ubd80\uacfc\ud55c \uacf5\uc815\uc704\uc758 \ucc98\ubd84\uc774 \uc801\ubc95\ud558\ub2e4\uace0 \ud310\uacb0.<\/li>\n<\/ul>\n<p><strong>3.\ubbf8\uad6d<\/strong><\/p>\n<ul>\n<li>\ub514\uc9c0\ud138 \uad11\uace0 \uc2dc\uc7a5 \ub3c5\uc810 \ud610\uc758: \ubbf8\uad6d \ubc95\ubb34\ubd80\ub294 \uad6c\uae00\uc774 \ub514\uc9c0\ud138 \uad11\uace0 \uc2dc\uc7a5\uc5d0\uc11c\uc758 \uc9c0\ubc30\uc801 \uc9c0\uc704\ub97c \ub0a8\uc6a9\ud558\uc5ec \uacbd\uc7c1\uc744 \uc81c\ud55c\ud588\ub2e4\uace0 \uc8fc\uc7a5\ud558\uba70 \ubc18\ub3c5\uc810 \uc18c\uc1a1\uc744 \uc81c\uae30\ud588\uc74c. \uc774 \uc18c\uc1a1\uc740 \ud604\uc7ac \uc9c4\ud589 \uc911\uc774\uba70, \uad6c\uae00\uc758 \uad11\uace0 \uc0ac\uc5c5 \ubd84\ud560 \ub4f1\uc758 \uc870\uce58\uac00 \ub17c\uc758\ub418\uace0 \uc788\uc74c.<\/li>\n<\/ul>\n<blockquote class=\"wp-embedded-content\" data-secret=\"a6ZBgJIZ1L\"><p><a href=\"https:\/\/www.sanctionlab.com\/?p=6452\">[\uc2ec\uce35\ubd84\uc11d]130\ub144 \uc804 &#8216;\uc154\uba3c\ubc95&#8217;\uc774 \uad6c\uae00\uc5d0\uc11c \ud06c\ub86c\uc744 \ub5bc\ub0bc \uc218 \uc788\uc744\uae4c<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;[\uc2ec\uce35\ubd84\uc11d]130\ub144 \uc804 &#8216;\uc154\uba3c\ubc95&#8217;\uc774 \uad6c\uae00\uc5d0\uc11c \ud06c\ub86c\uc744 \ub5bc\ub0bc \uc218 \uc788\uc744\uae4c&#8221; &#8212; SanctionLab\" src=\"https:\/\/www.sanctionlab.com\/?p=6452&#038;embed=true#?secret=eJ3BoGqYm5#?secret=a6ZBgJIZ1L\" data-secret=\"a6ZBgJIZ1L\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h6><strong>\uc804\ub9dd \ubc0f \uc2dc\uc0ac\uc810<\/strong><\/h6>\n<p>\ud130\ud0a4\uc758 \uad6c\uae00 \uc81c\uc7ac\ub294 \ub514\uc9c0\ud138 \uad11\uace0 \uc2dc\uc7a5\uc5d0\uc11c \ube45\ud14c\ud06c \uae30\uc5c5\uc758 \uc2dc\uc7a5 \uc9c0\ubc30\ub825 \ub0a8\uc6a9\uc744 \uaddc\uc81c\ud558\ub824\ub294 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